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MySQUAR Limited


Description of business:
The principal activity of the Group is to design, develop and commercialise Myanmar- focused internet-based and mobile services, mobile messaging applications, including social networks, digital content, mobile games and to extend functionality to include in-app advertising, news aggregation, transaction-based monetisation and ecommerce. The Group commenced operations in June 2013 and has developed a suite of products focusing on the Myanmar community. The Group's principal product, MyCHAT, is a free to the user, mobile messaging application built for the people of Myanmar, was first released in Beta form in August 2014 with full release having occurred in March 2015. As at 31 May 2015 there were approximately 392,400 monthly active users of MySQUAR products and 774,636 total users. The Company is incorporated in the British Virgin Islands with the Group's principal operations based in Ho Chi Minh City, Vietnam, where the Group's principal development activities are carried out, and in Yangon, Myanmar from where the Group's marketing activities are carried out. The Group's strategy is to drive user acquisition through locally relevant products, acquire relevant consumer data and to monetise its assets through strategies including advertising, digital goods, eCommerce and other methods. The Group intends to secure a firm footprint in the Myanmar youth market and to take advantage of commercial opportunities arising from the increasing internationalization of Myanmar and rising penetration of mobile technologies.

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MySQUAR Limited

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