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RNS
YouGov PLC   -  YOU   

Full Year Results for the year ended 31 July 2019

Released 07:00 08-Oct-2019

RNS Number : 0604P
YouGov PLC
08 October 2019
 

 

 

8 October 2019

 

 

YouGov plc

 

Full Year Results for the year ended 31 July 2019

 

Strong growth in earnings, exceeded targets for five-year plan

 

Summary of Results

 

Year to

31 July 2019

£m

Year to

31 July 2018

£m

%

Change

Revenue

136.5

116.6

17%

Adjusted EBITDA1

28.6

20.9

37%

Adjusted Operating Profit2

18.3

12.7

45%

Adjusted Operating Profit Margin (%)2

13%

11%

2% pts

Adjusted Profit before Tax2

20.5

16.3

26%

Statutory Profit before Tax

19.5

11.8

65%

Adjusted Basic Earnings per Share2

14.9p

11.5p

30%

Statutory Operating Profit

19.8

11.8

69%

Statutory Basic Earnings per Share

14.2p

7.7p

84%

 

Financial Highlights

·      Revenue growth of 17% (2018: 9%) - Underlying business3 growth of 10%

·      Adjusted operating profit2 up by 45% to £18.3m - 45% underlying business2 growth

·      Statutory operating profit up 69% to £19.8m

·      Adjusted profit before tax2 up by 26% to £20.5m

·      Adjusted earnings per share2 up by 30% to 14.9p (2018: 11.5p) 

·      Adjusted operating profit margin2 up 2 percentage points to 13%

·      Net cash balances of £37.9m (31 July 2018: £30.6m)

·      Recommended dividend increase of 33% to 4.0p per share, payable in December 2019 (2018: 3.0p per share)

 

Operational Highlights

·      Data Products & Services revenue up by 32% to £78.7m (18% from underlying business3); now representing 56% of total (2018: 50%)

Data Products: Revenue increased by 36% (25% from underlying business3) to £41.5m. Adjusted operating profit up by 50% to £14.1m.

Data Services: Revenue increased by 28% (11% from underlying business3) to £37.2m. Adjusted operating profit up by 21% to £7.4m.

·      Custom Research revenue increased by 2% to £60.0m; continued strategic focus on higher margin work resulting in a 10% increase in adjusted operating profit to £12.9m

·      Strong performance from the UK and US: UK revenue grew by 31% (18% underlying) and US revenue grew by 17% (5% underlying)

·      First five-year plan complete - stretching targets exceeded

 

 

1.     Defined in the explanation of non-IFRS measures on page 15.

2.     Defined in the explanation of non-IFRS measures on page 15. In these Full Year results and in future, we are using a revised definition of adjusted operating profit that includes amortisation of intangible assets charged to operating expenses; comparative figures have been restated accordingly.

3.     Defined as growth in business excluding impact of current and prior period acquisitions £9.1m, the reduction in revenue as a result of the rationalisation of the Custom Research Business (£2.7m) and movement in exchange rates £2.4m.

 

Commenting on the results, Stephan Shakespeare, Chief Executive, said:  

"It has been a milestone year for YouGov. Five years ago we set ourselves ambitious growth targets which reflected our belief in the business' ability to expand its international reach, develop best-in-class products and dynamically respond to changing client needs. I am delighted that we have exceeded those targets. We have consistently delivered growth ahead of the market in that time, proving that YouGov's technologies, services and people are truly world leading.

 

We remain very ambitious. This year was also the first year of our next five-year plan and we have made a great start, delivering strong growth in earnings. We have been winning more clients, taking on larger contracts and projects, and strengthening our position across the globe. At the same time, we have continued to invest in our products and technology. The power of our data is driving our business forward, and we look forward to continuing this trend in the coming year. 

 

Trading in the current year has started in line with the Board's expectations, and our outlook for the business remains strong."

 

 

Enquiries:

 

YouGov plc

Stephan Shakespeare / Alex McIntosh

 

020 7012 6000

FTI Consulting

Charles Palmer / Leah Dudley

 

020 3727 1000

Numis Securities Limited (NOMAD and broker)

Nick Westlake / Matt Lewis / Hugo Rubinstein

 

020 7260 1000

 

 

 

Chair's Statement

 

YouGov is an international data and analytics group. We provide our clients with the data and insights to help them plan, develop and evaluate the impact of their marketing and communication activities. We now operate from 36 offices in 22 countries. This enables us to serve clients in more than 40 national markets. We operate a global panel of over 8 million panellists who share their data with us in ways that are fully compliant with data protection, privacy and security laws.

 

We have achieved another year of strong organic revenue growth, well ahead of the market1. This growth has led to a further increase in profitability, as we continue to focus on improving the business' margins.

 

Results and Dividend

 

Group revenues were up 17% in reported terms to £136.5m (10% up on underlying2 business) while adjusted operating profit3 increased by 45% on the prior financial year to £18.3m. Improving margins has been a key component of YouGov's 2014-19 five-year plan for the business, and a significant driver of increased adjusted operating profit. This is in part a result of the business' strategy to focus on subscription data products.

 

These results reflect the Group successfully exceeding its five-year targets, as well as an encouraging start to the next phase of YouGov's growth. The Board remains confident in YouGov's potential, and is therefore pleased to recommend a dividend increase of 33% to 4.0 pence per share, payable on 16 December 2019.

 

Strategic Direction

 

This year was the final year of our first five-year plan ("FYP1"). Over the course of FYP1, we have taken a series of actions consistent with our stated plan of moving away from traditional, project-based, market research to a subscription-based syndicated data model with supplementary data analysis services. We have chosen this strategic direction based on the changing needs of our clients and the availability of new technologies. It informs our decisions on recruitment, training, technology and geographic expansion.

 

Our aspirational goal is to be recognised as the world's leading provider of high-quality market and opinion data and insights. Our cultivation of the world's largest and most engaged consumer panel will be a key enabler of this goal.

 

Long-Term Growth Plans and LTIP Targets

 

We choose to operate using the tool of five-year strategic growth plans to enable us to allocate resources, make investment decisions and to create a close link between corporate performance and executive remuneration. At the same time, as YouGov is growing fast in a dynamic and rapidly changing market, we place a high emphasis on remaining agile and nimble. Having a five-year plan does not mean we feel we can confidently predict exactly how our market and our business will evolve over time, but it does set fixed and challenging financial performance targets which will create significant shareholder value.

 

The key targets for FYP1 were to grow adjusted earnings per share2 at a compound annual rate of more than 25%, and for the average adjusted operating  margin2 to be at least 12% (on the previous adjusted operating profit definition), over the five years to 31 July 2019. As this year's results show, both of those stretching targets were exceeded and therefore the long-term incentive plan aligned with FYP1, the LTIP 2014, is due to vest in full in November 2019.

 

The Company's next long-term growth plan ("FYP2") has been approved by the Board and focuses on the achievement of our aspirational goals and targets. The key targets for the four years to 31 July 2023 which define FYP2 are:

-       Double group revenue

-       Double group adjusted operating profit margin2

-       Achieve an adjusted earnings per share2 compound annual growth rate in excess of 30% 

 

Following consultation with the Company's major shareholders, the Board has approved a new long-term incentive plan aligned with FYP2, with full vesting to be determined by growth in adjusted earnings per share2 at a compound annual rate of more than 35%. More detail on the YouGov Long-Term Incentive Plan 2019 (the "LTIP 2019") is provided on pages 34 to 36 of this announcement. The LTIP 2019 forms part of the 2019 Annual Report on Remuneration which shareholders will be invited to approve at the upcoming Annual General Meeting ("AGM").

 

 

 

Employee Benefit Trust

 

During the year we established a new Employee Benefit Trust and approved a Share Purchase Programme of up to 1,000,000 YouGov plc shares by the end of October 2019. As at 31 July 2019, the Trust held 755,000 Ordinary shares. These shares will ultimately be used by the Trust for the settlement of awards granted under the Company's employee share plans. At the time of writing, a continuation of the Share Purchase Programme for a further 12 months to October 2020 is under consideration by the Board.

 

Board Composition

 

Following the year end, we announced the retirement of two Non-Executive Directors from the Board. Ben Elliot stepped down in September 2019 after nine years' service and Nick Jones will be stepping down in December 2019 after ten years' service. Both Ben and Nick made significant contributions to YouGov over the years and, on behalf of shareholders, the Board offers them our sincere thanks.

 

Ashley Martin, who joined the Board during the year, has taken over from Nick as Chair of our Audit & Risk Committee. Rosemary Leith, who chairs our Remuneration Committee, will be taking on Nick's role as Senior Independent Director.

 

Following Nick's departure, our Board will consist of four independent Non-Executive Directors and three Executive Directors. We have in place a comprehensive succession plan for all Board members to ensure we continue to have the right balance of skills and independent oversight.

 

Stakeholders

 

YouGov now employs more than 1,000 staff across four continents. On behalf of the Board and shareholders, I would like to thank all our employees, as well as our panellists, partners and clients, for their contribution to YouGov's ongoing success.

 

Current Trading

                                                                                         

Trading in the current financial year is in line with the Board's expectations.

 

Roger Parry CBE

Chair

8 October 2019

 

 

 

1.     According to the ESOMAR Global Market Research Report published in September 2019, global research market turnover grew by 2.1% in 2018 (or by -0.3% after inflationary effects are factored in).

2.     Defined as growth in business excluding impact of current and prior period acquisitions £9.1m, the reduction in revenue as a result of the rationalisation of the Custom Research Business (£2.7m) and movement in exchange rates £2.4m.

 

3.     Defined in the explanation of non-IFRS measures on page 15.

 

Chief Executive Officer's Review

 

We have had another strong year, growing our revenue by 17%, our adjusted operating profit1 by 45%, our adjusted operating margin1 by 2 percentage points, and exceeding our ambitious five-year targets. Statutory operating profit increased by 69%.

 

There were three main drivers to this strong performance: continued emphasis on scalable data products and services; alignment of custom research with our key advantages of panel, methodology and technology; and the success of our acquisitions.

 

Our Data Products and Data Services divisions have continued to grow in number of clients, size of contracts and geographic spread; our Custom Research division has also grown significantly with greater emphasis on scalable work such as multi-wave global trackers. The two acquisitions we made in the prior year (the Australian research agency, Galaxy Research, and the sports marketing research agency, SMG Insights, now YouGov Sports) have integrated well and added many new clients.

 

The YouGov offer, based on the YouGov Cube (our connected data library) and Crunch (our data analytics and visualisation tool), is well aligned with trends in the market towards more sophisticated data and tools. Further, the increasing emphasis not only on the quality of connected data but also on the ethics of personal data has benefitted the YouGov model of a large, permissioned panel, with relationships based on accountability, and a transparent, efficient infrastructure.

 

Achievement of five-year plan targets

 

In 2014 we unveiled our first five-year growth plan ("FYP1") for improving profitability. The five-year target (essentially, trebling profit) forced us to make hard decisions about organisational strategy and structure and drove us to innovate boldly. The strategy was to focus on growing our Data Products and Data Services divisions, which have operational leverage, even though it meant withdrawing from custom research projects that, while profitable, did not benefit from the strengths of our unique connected-data system. Our investment in technology and products during the last five years has created a platform for scalable profit generation and has enabled our business to consistently deliver results ahead of the market2. It is from this position of strength that we have begun to execute our new growth strategy.

 

When we laid out our FYP1 targets, they were considered stretching and ambitious. Today we are pleased to announce that we have exceeded those targets.

 

We remain no less ambitious in our aspirations for the future. In the Half Year Announcement (April 2019) we set out a new growth plan with even more stretching goals to ensure we continue at pace to build on the strong business we have worked hard to create.

 

New growth plan and long-term targets

 

Our new growth plan ("FYP2"), to be delivered within the next four years to 2023, deploys the same idea that very difficult targets force us to focus boldly, and to invest in innovation.

 

The underlying strategy that drives our FYP2 plan is defined by the mantra: "YouGov. Best panel - Best data - Best tools". Our plan builds on the market-leading position we have built through our GDPR3-compliant proprietary panel; the richness, relevance and connectedness of the data in the YouGov Cube; the power of our analytics platform, YouGov Crunch; the accuracy of our ground-breaking methodologies; and the ethical relationship we have with our panellists, who trust us with deep and extensive data about them because of our transparency and our commitment to mutual benefit.

 

Our ambition is to create a universal platform for the ethical and safe sharing of opinions and personal data, unleashing its power for the benefit of both panellists and clients. This ambition is supported by the three strategic pillars of FYP2: Data Integration, Ethical Activation, and Public Value.

 

 

Three strategic pillars

 

1.   Data Integration

 

Strategic focus: 

 

Only a panel in which millions of individuals are engaged over a long period of time can produce genuinely connected, high-value, structured data.

 

FYP1 saw us significantly driving up margins in our Custom Research division by focusing on the more profitable areas of custom research and aligning it with our syndicated data solutions and technology. This engineered approach has transformed our research services. The next stage of this transformation is integration and adaptation to custom needs. By allowing our model to be adapted to the specific needs of individual organisations, we create new connected data propositions that not only provide new revenue opportunities, but also further extend the utility of YouGov data subscriptions particularly for clients whose precise needs are not met through more traditional syndicated data sets.

 

Integration also means connecting the uses of our data, allowing custom research to be engineered on a framework of our syndicated data, gaining value from it in ways that cannot be matched by traditional tracking designs. In the past few years we have seen strong growth in our custom tracking offer, both in revenue and margin, and we intend to bring our syndicated data and custom offerings into ever closer alignment.

 

Progress so far:

 

Further investment in technology is creating additional value:

 

We are investing in our websites, mobile apps, interfaces and dashboards to make it easier for clients and the public to interact with and deploy our data, with a first version of the 'YouGov Screen' platform on track to be released by the end of the calendar year.

 

We continue with the development of Crunch, our proprietary data storage and analytics system, which allows clients to explore data with point-and-click ease and in the future will allow us to bring different kinds of data together to be analysed in 3D (i.e. as time series).

 

One important addition to the types of data we can connect is tracking data from social media-listening, led by our acquisition of Portent.io (now YouGov Signal).

 

New ways of reaching the public include our acquisition of Inconvo, the chat-bot system that engages audiences and creates data in message channels.

 

YouGov Collaborate, our 'aided self-service' tool for the creation of research projects, is now being used by clients in the US, UK, Germany, Spain and Italy. Further development of this tool (including integration with YouGov Direct) will expand the range of options for clients, and indeed the range of clients that can access our data and tools.

 

2.   Ethical Activation

 

Strategic focus: 

 

Conventionally, research is used to understand markets and plan campaigns, while activation - using data to create targetable audiences for advertisers and actually deliver marketing to them - is viewed as a separate process. We are now breaking down the barrier between the two with YouGov Direct.

 

With this new platform, YouGov Direct members can make their opinion and behavioural data available for in-depth, targeted research, which can be done outside of a pure research context and within a marketing and sales context. The data can be used in this way because members have permissioned each specific use with the security of accountability enabled through the YouGov Direct blockchain-encryption process.

 

The system is not only GDPR-compliant but GDPR-embracing - that is, it enables ethical use of data to create more control and value for members and clients alike. This means, with YouGov Direct, researchers and marketers have the unique opportunity to reach precise target audiences, upgrade their existing research-based advertising tests (understanding business outcomes rather than claimed intention), and create a seamless single audience view, from planning through to campaign execution and measurement. It addresses the single most important challenge to the marketing industry, namely the increasingly intense pressure on using personal data for advertisement targeting.

 

Progress so far:

 

The first pilot of YouGov Direct in early-2019 proved highly successful as a positive experience for members, and as a demonstration to potential clients of added power for both research and marketing.

 

A commercial version of the app has since been developed which includes a collaborative dashboard for clients, the start of a self-service facility. June 2019 saw the alpha version launch of the app in the UK, with an upgraded version due to be launched in the US this month. The third geography is planned to be in India, early in 2020.

 

A commercial head of the product, who previously headed our Data Products division, is in place, based in New York. The YouGov Direct team now consists of nine, across the UK and US, and we expect to grow this team significantly in the coming year.

 

3.   Public Value

 

Strategic focus:

 

YouGov creates more data specifically for public value than any other research company. We plan to further enhance our public offering in two ways: first, we are adding more trackers and daily polling, not only in politics but across a broad range of social and cultural trends; second, we are creating better tools for the public to be able to access and explore that data.

 

Our first significant initiative in this area is YouGov Ratings, launched on our US and UK websites in 2018. Ratings is our new popularity and awareness metric for thousands of entities - including celebrities, politicians, sports teams, music acts and brands - available for free on our website. Ratings forms part of our Public Value strategy to build a destination site that offers a wide and deep body of data that people can interact with (i.e. add data, as well as explore and use data) and gives the public the ability to help shape the agenda.

 

We believe this approach generates important social value, and serves to further increase public engagement in our work. This approach also helps to recruit and maintain panellists, as it creates additional channels and modes for being a panellist, which is critical as we continue to expand the size, complexity and reach of our data sets. Finally, and very importantly, this approach also showcases much of our commercial data to customers at a top-line level, driving traffic to our website and acting as an entry point for digital sales of our commercial offer.

 

Progress so far:

 

The interactive YouGov Ratings site has increased visibility for YouGov data. Curated Ratings data in Google Search has driven many more site visits. For example, in the US, the launch of Ratings increased the volume of organic search visitors from Google to YouGov tenfold in the space of six months. This is largely due to our publication of search-engine friendly data, which has led to YouGov data increasingly appearing as snippets within Google Search results, in areas as diverse as luxury brands, the popularity of celebrities and political topics.

 

We have been working on creating a new, more accessible and interactive data archive which will be launched in the new calendar year.

 

A new daily 'open survey' on our YouGov Daily mobile app and website facilitates quick-response polls, which have started to have a positive impact on our media presence in the UK. This will be expanded to our other key markets over the next year.

 

Current trading and outlook

 

Our pipeline of sales opportunities for our syndicated data products is strong and we continue to see opportunities for growth within those forms of custom research that are aligned with our core connected-data offering. We will keep investing in our technology platforms to support growth and expansion in line with our strategic objectives.

 

Trading since the year end has continued positively. While Brexit continues to create uncertainty in the economic and political environment, especially for UK and European businesses, the international spread of our revenues, with a significant and growing US weighting, cushions us from volatility. In the context of both the macro-environment and our own plans to accelerate our investment in technology and geographic expansion, we remain confident in our growth prospects for the year and beyond.

 

 

Stephan Shakespeare

Chief Executive Officer

8 October 2019

  

 

1.     Defined in the explanation of alternative performance measures on page 15.

2.     According to the ESOMAR Global Market Research Report published in September 2019, global research market turnover grew by 2.1% in 2018 (or by -0.3% after inflationary effects are factored in).

3.     The European Union General Data Protection Regulation 2016/679 ("GDPR").

 

 

Chief Financial Officer's Review

                       

The Group achieved continued growth in the 12 months to 31 July 2019 which marks the end of the first five-year growth plan which commenced in 2014.

 

Total Group revenue in the period rose to £136.5m, compared to £116.6m in the 12 months to 31 July 2018. Growth was 10% on an underlying1 basis since the prior period (but 17% in reported terms due to the depreciation of £ Sterling against US Dollar and additional revenue generated by acquisitions in the period and prior period).

 

Included in the performance for the 12 months to 31 July 2019 are the consolidated results of the recent acquisitions:

·      Galaxy Research (December 2017)

·      SMG Insight (May 2018)

·      InConversation Media (August 2018)

·      Crunch.io (September 2018)

·      Portent.io (November 2018)

 

The acquisitions support the strategic aims of access to new technologies, geographic expansion and new panels. The acquisitions added £9.1m of revenue and reduced operating profit by £0.3m in the year to 31 July 2019.

 

Adjusted measures

 

Until now, our presentation of adjusted measures has excluded amortisation of intangible assets charged to operating expenses and separately reported items (see page 15 for the full definitions we currently use). As announced at the Half Year, in these Full Year results and in the future, we are using a revised definition of adjusted measures that includes amortisation of intangible assets charged to operating expenses. Our reported adjusted EBITDA is unaffected by this presentational change to the adjusted measures.

 

Adjusted operating margins and organic growth

 

In line with our stated strategy, a higher proportion of sales coming from higher margin products and services increased gross margins by 1% point. Adjusted operating margins2 increased from 11% to 13%.

 

Group operating costs (excluding separately reported items) of £94.0m (2018: £82.4m) increased by 14% in reported terms, and 12% in constant currency terms. Group adjusted operating profit2 (before separately reported items) increased to £18.3m (45% growth in the period) with strong continued growth in Data Products, coupled with margin improvement in the Custom Research division. The statutory operating profit (which is after crediting other separately reported items amounting to £1.5m) increased to £19.8m (2018: £11.8m).

 

Performance by Division

 

YouGov's lines of business fall into three divisions: Data Products, Data Services and Custom Research.

 

Data Products

 

Our syndicated data products include YouGov BrandIndex, YouGov Profiles and YouGov SportsIndex. YouGov Plan & Track (the combined BrandIndex and Profiles proposition) is available in 21 countries (2018: 14). BrandIndex alone is available in 40 countries, while SportsIndex is available in 38 countries.

 

The performance of our Data Products division has contributed significantly to our Group revenue and adjusted operating profit2. Revenue from Data Products increased by 36% (25% growth in underlying business1) in the period. The adjusted operating profit2 from Data Products increased by 50% to £14.1m and the operating margin increased by 3% to 34%. The improving margin partly reflects the growing contribution from Profiles as well as a reduction in the use of third party data collection.

 

Geographically, the US remains the largest Data Products market and grew by 35% in in the period, (20% from the underlying business1). The UK, France and Asia Pacific also contributed strong revenue growth of 35%, 30% and 31% respectively.

 

 

 

Data Services

 

Our Data Services division consists of our fast-turnaround research services, including our market-leading YouGov Omnibus.

 

In the year, revenue from Data Services increased by 28% (11% in underlying terms after adjusting for acquisitions, foreign exchange and reallocated revenue from the Custom Research division) to £37.2m. The focus on the US market and further territorial expansion has helped the division expand the revenue base beyond the core UK market. This growth contributed to an increase of 21% in the Data Services operating profit to £7.4m and the operating margin declined from 21% to 20% reflecting lower margin Omnibus business that we transferred from Custom Research in the Nordics.

 

Overall Data Services revenue growth included a 43% increase in reported revenue in the US (34% increase in underlying terms1), and a 27% increase in Asia Pacific due to the Galaxy Research acquisition (4% decrease in underlying terms1). France and Germany also grew strongly, by 16% and 24% respectively. In the UK, where YouGov Omnibus is the market leader, revenue grew by 14%.

 

Custom Research

 

Our Custom Research division includes tailored research projects and tracking studies.

 

The performance of the Custom Research service continued to be impacted by restructuring activities undertaken in the current and previous financial year. The largest reductions in revenue were Nordics (100% decline, due to the transfer of the business to the Data Services division) and the Middle East (23% decline). In the UK, revenue increased by 13% to £15.2m. The US was favourably impacted by foreign exchange gains, increasing revenue by 3% on a reported basis, however revenue declined by 4% on an underlying basis due to a reduction in client spend. 

 

During the period, the business revenue grew by 2% in reported terms and by 1% in underlying1 terms to £60.0m. However, the adjusted operating profit2 increased by 10% to £12.9m and the operating margin improved by 2 percentage points to 22%. This was largely due to operating costs as a percentage of sales reducing by 1% as a result of the restructuring of underperforming areas.

 

Revenue

Year to

31 Jul 2019

£m

Year to

31 Jul 2018

£m

Revenue growth

%

Underlying business1 revenue change %

Data Products

41.5

30.4

36%

25%

Data Services

37.2

29.0

28%

11%

Total Data Products & Services

78.7

59.4

32%

18%

Custom Research

60.0

58.7

2%

1%

Intra-Group Revenues

(2.2)

(1.5)

44%

-

Group

136.5

116.6

17%

10%

 

Adjusted Operating Profit2

 

 

Year to

31 Jul 2019

£m

Year to

31 Jul 2018

£m

Operating

Profit growth

%

Operating Margin

Year to

31 Jul 2019

Year to

31 Jul 2018

Data Products

14.1

9.4

50%

34%

31%

Data Services

7.4

6.0

21%

20%

21%

Total Data Products & Services

21.5

15.5

39%

27%

26%

Custom Research

12.9

11.7

10%

22%

20%

Central Costs

(16.1)

(14.6)

11%

-

-

Group

18.3

12.7

45%

13%

11%

 

Performance by Geography

 

YouGov's geographic footprint spans the UK, Mainland Europe, Americas, Asia Pacific and Middle East.

 

Revenue

Year to

31 Jul 2019

£m

Year to

31 Jul 2018

£m

Revenue

growth

%

Underlying business1

revenue

change %

UK

41.2

31.3

32%

18%

Americas

56.4

48.2

17%

5%

Mainland Europe

23.9

21.6

11%

16%

Middle East

10.5

12.1

(13%)

(2%)

Asia Pacific

11.3

8.7

29%

8%

Intra-Group Revenues

(6.8)

(5.3)

-

-

Group 

136.5

116.6

17%

10%

 

Adjusted Operating Profit2

Year to

31 Jul 2019

£m

Year to

31 Jul 2018

£m

Operating

Profit growth

%

Operating Margin

Year to

31 Jul 2019

Year to

31 Jul 2018

UK

11.8

10.2

16%

29%

32%

Americas

13.2

13.8

(4%)

23%

29%

Mainland Europe

2.9

1.1

164%

12%

5%

Middle East

3.3

3.0

8%

31%

25%

Asia Pacific

0.2

0.2

2%

1%

2%

Central Costs

(13.1)

(15.6)

(16%)

-

-

Group

18.3

12.7

45%

13%

11%

 

 

 

During the year ended 31 July 2019 an increased proportion of the central costs were reallocated to the geographic hubs, leading to a reduction in the reported adjusted operating margins2 compared to the year ended 31 July 2018.

 

Panel Development by Geography

 

We continue to invest in our consumer panel to increase our research capabilities, both in new geographies and specialist panels. At 31 Jul 2019, the total number of registered panellists had increased to 8.4m million, compared to 6.6 million at 31 July 2018, as set out in the table below. During the year, the Group invested in expanding our geographic capability to Poland and Canada.

 

 

Region

Panel size at 31 July 2019

Panel size at 31 July 2018

%

Change

UK

          1,630,985

          1,355,751

20%

Americas

          3,169,415

          2,414,995

31%

Mainland Europe

          1,209,209

             952,039

27%

Middle East

          1,064,205

             934,696

14%

Asia Pacific

          1,301,053

             946,233

37%

Total

          8,374,867

          6,603,714

27%

 

 

Group Financial Performance

 

Amortisation of Intangible Assets

 

In the 12 months to 31 July 2019 amortisation charges for intangible assets of £8.8m were £1.8m higher than the previous year. Amortisation of the consumer panel increased by £0.7m to £3.2m reflecting the additional investment made to grow the panel in the past three years. Amortisation of software increased by £1.0m to £5.0m. £4.6m (2018: £3.5m) of the total software development charge related to assets created through the Group's own internal development activities, £0.3m (2018: £0.3m) related to separately acquired assets and £0.1m (2018: £0.2m) was for amortisation on assets acquired through business combinations.

 

Separately Reported Items

 

 

Year to 31 July 2019 £m

Year to 31 July 2018 £m

Restructuring Costs

            0.2  

          1.4

Acquisition-Related Costs

           0.4

           1.2

Fair-Value Movements

(2.1)

(1.7)

Total Separately Reported Items

(1.5)

           0.9

 

Restructuring costs in the year are residual cost incurred in respect of the restructuring of the Custom Research business in Mainland Europe and the Middle East and the closure of the Reports business. 

 

Acquisition related costs in the year comprise: £2.8m of contingent consideration treated as staff costs in respect of the acquisitions of Galaxy Research Pty Ltd, InConversation Media Limited and Portent.io Limited and £0.8m of transaction costs in respect of the acquisitions made in the year, £0.2m of which is contingent less a reduction in expected SMG contingent consideration of £3.2m. 

 

Fair value gains in the year comprise: a £1.9m increase in the fair value assessment of the Group's 20% shareholding in SMG Insight Limited prior to acquisition and a bargain purchase gain, net of a fair value loss, in respect of the acquisition of Portent.io Limited of £0.2m.

 

 

 

Analysis of Operating Profit and Earnings per Share

Adjusted profit before tax2 of £20.5m was an increase of £4.2m (26%) on the comparable result of £16.3m for the 12 months to 31 July 2018. The adjusted tax rate remained at 26%. Statutory profit before tax of £19.5m was reported compared to £11.8m in the year ended 31 Jul 2018, an increase of 65%.

 

During the period adjusted earnings per share2 grew by 30% from 11.5p to 14.9p and statutory earnings per share grew by 84% from 7.7p to 14.2p.

 

 

31 July

31 July

 

2019

2018

 

£m

£m

Adjusted operating profit 2

18.3

12.6

Share-based payments

2.4

3.6

Imputed interest

0.2

0.1

Net finance expense

(0.3)

(0.1)

Share of post-tax profit in associates

(0.1)

0.1

Adjusted profit before tax 2

20.5

16.3

Adjusted taxation2

(5.4)

(4.2)

Adjusted profit after tax 2

15.1

12.1

Adjusted earnings per share (pence) 2

14.9p

11.5p

 

 

Cash Flow, Capital Expenditure and Technology Investment

 

The Group generated £35.3m (2018: £23.6m) in cash from operations (before paying interest and tax) including a £6.0m (2018: £0.6m) net working capital inflow; as a result the cash conversion rate (percentage of adjusted EBITDA converted to cash) increased from 113% to 124% of adjusted EBITDA.

 

The Group invested £4.8m (2018: £3.9m) in the continuing development of our technology platform and increased the investment in panel recruitment to £4.0m (2018: £2.8m) for the year to support continued global expansion. Our investment in technology continued across three main areas: websites and mobile applications, survey systems, and our data analytics tool, Crunch. £2.7m (2018: £1.0m) was spent on the purchase of property, plant and equipment, resulting in a total investment in fixed assets of £12.2m (2018: £8.2m).

 

 

31 July

31 July

 

2019

2018

 

£m

£m

Internally generated software

4.8

3.9

Panel recruitment

4.0

2.8

Other intangible assets

0.7

0.5

Total expenditure on intangible assets

9.5

7.2

Purchase of property, plant and equipment

2.7

1.0

Total capital expenditure

12.2

8.2

 

Other cash outflows included £2.3m for the purchase of InConversation Media Limited, Portent.io Limited and the business of Crunch.io Inc, £4.5m in settlement of deferred consideration amounts due and taxation payments of £4.5m (2018: £5.5m).

 

Net expenditure on financing activities increased by £4.8m to £6.8m, including the dividend payment of £3.2m (2018: £2.1m) and the purchase of treasury shares for £4.0m (2018: £nil).

 

Net cash balances at the year-end increased by £7.3m to £37.9m. Net cash inflow in the year was £5.2m (2018: £7.2m) and currency fluctuations in the year resulted in an exchange gain of £2.1m (2018: £0.2m).

 

 

Currency

The Group's results were affected by the net depreciation of £ Sterling as its average exchange rate was 4% lower against the USD in this period than in the 12 months to 31 July 2018. Movement against the Euro was effectively flat for the period. The net impact of foreign exchange on the Group's adjusted operating profit2 was an increase of £0.6m compared to calculation in constant currency terms.

 

Balance Sheet

As at 31 July 2019, total shareholder's funds increased from £92.1 to £108.6m. Net assets increased from £92.1m to £108.0m, with a minority interest of £0.6m accounting for the difference. Net current assets decreased from £25.3m to £24.1m. Current assets increased by £5.9m to £72.6m with debtor days decreasing from 56 to 47. Current liabilities increased by £7.3m to £48.7m with creditor days increasing to 24 days from 21 days at 31 July 2018. Non-current liabilities increased by £2.9m to £14.1m partly due to £2.2m of contingent consideration payable in respect of acquisitions.

 

Proposed Dividend

 

The Board is recommending the payment of a final dividend of 4.0 pence per share for the year ended 31 July 2019. If shareholders approve this dividend at the AGM (scheduled for 11 December 2019), it will be paid on 16 December 2019 to all shareholders who were on the Register of Members at close of business on 6 December 2019.

 

 

Alex McIntosh

Chief Financial Officer

8 October 2019

 

 

 

 

1.     Defined as growth in business excluding impact of current and prior period acquisitions £9.1m, the reduction in revenue as a result of the rationalisation of the Custom Research Business (£2.7m) and movement in exchange rates £2.4m.

2.     Defined in the explanation of non-IFRS measures on page 15.

 

 

Explanation of Non-IFRS measures

 

Financial Measure

How we define it

Why we use it

Separately reported items

Items that in the Directors' judgement are one-off or need to be disclosed separately by virtue of their size or incidence

 

Provides a more comparable basis to assess the year-to-year operational business performance

Adjusted operating profit

Operating profit excluding  separately reported items

 

Adjusted operating profit margin

Adjusted operating profit expressed as a percentage of revenue

 

EBITDA

 

Operating profit before charging depreciation and amortisation

 

Adjusted EBITDA

EBITDA excluding separately reported items

 

Adjusted profit before tax

Profit before tax before share based payment charges, imputed interest and separately reported items.

 

Adjusted taxation

Taxation due on the adjusted profit before tax, excluding the tax effect of separately reported items and share based payment charges

 

Provides a more comparable basis to assess the underlying tax rate 

 

Adjusted tax rate

Adjusted taxation expressed as a percentage of adjusted profit before tax

 

Adjusted profit after tax

Adjusted profit before tax less adjusted taxation

 

Facilitates performance evaluation, individually and relative to other companies

Adjusted profit after tax attributable to owners of the parent

Adjusted profit after tax less profit attributable to non-controlling interests

 

Adjusted earnings per share

Adjusted profit after tax attributable to owners of the parent divided by the weighted average number of shares.  Adjusted diluted earnings per share includes the impact of share options

 

Constant currency revenue change

Current year revenue change compared to prior year revenue in local currency translated at the current year average exchange rates

 

Shows the underlying revenue change by eliminating the impact of foreign exchange rate movements

Cash conversion

The ratio of cash generated from operations to adjusted EBITDA

 

Indicates the extent to which the business generates cash from commercial activities

 

Reconciliation of Non-IFRS measures

Adjusted Operating Profit Reconciliation

Year to

31 Jul 2019

£m

Year to

31 Jul 2018

£m

%

Change

Statutory Operating Profit

19.8

11.8

69%

Separately Reported Items

(1.5)

0.9

N/A

Adjusted Operating Profit

18.3

12.7

45%

 

 

Adjusted EBITDA Reconciliation

Year to

31 Jul 2019

£m

Year to

31 Jul 2018

£m

%

Change

Adjusted Operating Profit

18.3

12.7

45%

Depreciation

1.5

1.2

20%

Amortisation

8.8

7.0

25%

Adjusted EBITDA

28.6

20.9

37%

 

 

Publication of Non-Statutory Accounts

 

The financial information relating to the year ended 31 July 2019 set out below does not constitute the Group's statutory accounts for that year but has been extracted from the statutory accounts, which received an unqualified auditors' report and which have not yet been filed with the Registrar.

 

 

 

YouGov Consolidated Income Statement For The Year Ended 31 July 2019

 

 

 

 

Note

 

2019

£'000

 

2018

£'000

Revenue

1

136,487

116,559

Cost of sales

 

(24,206)

(21,495)

Gross profit

 

112,281

95,064

Operating expenses

 

(92,464)

(83,306)

Operating profit

1

19,817

11,758

Separately reported items

2

 (1,529)

892

Adjusted operating profit *

1

18,288

12,650

Finance income

 

255

151

Finance costs

 

(564)

(202)

Share of post-tax (loss)/profit of associates

 

(52)

66

Profit before taxation

 

1

19,456

11,773

Taxation

3

(5,085)

(3,615)

Profit after taxation

1

14,371

8,158

Attributable to:

 

 

 

- Owners of the parent

 

14,970

8,158

- Non-controlling interests

 

(599)

-

 

 

14,371

8,158

Earnings per share

 

 

 

Basic earnings per share attributable to owners of the parent

5

14.2p

7.7p

Diluted earnings per share attributable to owners of the parent

5

13.2p

7.3p

 

All operations are continuing.

* In the prior year financial statements adjusted operating profit was before both amortisation and separately reported items; in the current year this has been amended to exclude only separately reported items and the prior year comparative has been restated. 

 

 

 YouGov Consolidated Statement Of Comprehensive Income For The Year Ended 31 July 2019

 

 

 

 

2019

£'000

 

2018

£'000

Profit for the year

 

14,371

8,158

Other comprehensive income

 

 

 

Items that may be subsequently reclassified to profit or loss

 

 

 

Currency translation differences

 

4,987

142

Other comprehensive income for the year

 

4,987

142

Total comprehensive income for the year

 

19,358

8,300

Attributable to:

 

 

 

- Owners of the parent

 

19,957

8,300

- Non-controlling interests

 

(599)

-

Total comprehensive income for the year

 

19,358

8,300

 

 

Items in the statement above are disclosed net of tax. 

 

 

 YouGov Consolidated Statement Of Financial Position For The Year Ended 31 July 2019

 

 

 

Note

2019

£'000

2018

£'000

Assets

 

 

 

Non-current assets

 

 

 

Goodwill

6

65,637

52,060

Other intangible assets

7

16,737

13,297

Property, plant and equipment

8

4,424

3,037

Investments in associates

 

-

191

Deferred tax assets

 

11,208

9,434

Total non-current assets

 

98,006

78,019

Current assets

 

 

 

Trade and other receivables

9      

33,726

34,672

Current tax assets

 

930

1,442

Cash and cash equivalents (excluding bank overdrafts)

 

37,925

30,621

Total current assets

 

72,581

66,735

Total assets

 

170,587

144,754

Liabilities

 

 

 

Current liabilities

 

 

 

Trade and other payables

 

10

40,041

34,998

Current tax liabilities

 

740

1,247

Contingent consideration

11

2,791

1,409

Provisions

 

4,931

3,791

Total current liabilities

 

48,503

41,445

Net current assets

 

24,078

25,290

Non-current liabilities

 

 

 

Contingent consideration

11

7,279

5,110

Provisions

 

4,623

4,000

Deferred tax liabilities

 

2,158

2,128

Total non-current liabilities

 

14,060

11,238

Total liabilities

 

62,563

52,683

Net assets

 

108,024

92,071

Equity

 

 

 

Issued share capital

 

211

211

Share premium

 

31,345

31,300

Treasury reserve

 

(3,738)

-

Merger reserve

 

9,239

9,239

Foreign exchange reserve

 

20,018

15,031

Retained earnings

 

51,507

36,290

Total equity attributable to owners of the parent

 

108,582

92,071

Non-controlling interests in equity

 

(558)

-

Total equity

 

108,024

92,071

 

 

 YouGov Consolidated Statement Of Changes in Equity For The Year Ended 31 July 2019

 

 

 

Attributable to equity holders of the company

 

 

 

 

Issued share capital

Share premium

Treasury reserve

Merger reserve

Foreign exchange reserve

Retained earnings

Equity attribut-able to owners of the parent

Non controll-ing interests in equity

Total

 

Note

£'000

£'000

£'000

£'000

£'000

£'000

£'000

£'000

£'000

Balance at 1 August 2017

 

211

31,261

-

9,239

14,889

24,873

80,473

-

80,473

Exchange differences on translation

 

-

-

-

-

142

-

142

-

142

Net gain recognised directly

in equity

 

 

-

 

-

-

-

 

142

 

-

 

142

 

-

 

142

Profit for the year

 

-

-

-

-

-

8,158

8,158

-

8,158

Total comprehensive

income for the year

 

 

-

 

-

-

 

-

 

142

 

8,158

 

8,300

 

-

 

8,300

Issue of shares

 

-

39

-

-

-

-

39

-

39

Dividends paid

4

-

-

-

-

-

(2,106)

(2,106)

-

(2,106)

Share-based payments

 

-

-

-

-

-

3,571

3,571

-

3,571

Tax in relation to share-based payments

 

-

-

-

-

-

1,794

1,794

-

1,794

Total transactions with owners recognised directly in equity

 

 

-

 

39

-

 

-

 

-

 

3,259

 

3,298

 

-

 

3,298

Balance at 31 July 2018 as originally presented

 

211

31,300

-

9,239

15,031

36,290

92,071

-

92,071

Change in accounting policy

 

-

-

-

-

-

(741)

(741)

-

(741)

Restated total equity at 1 August 2018

 

211

31,300

-

9,239

15,031

35,549

91,330

-

91,330

Exchange differences on translation

 

-

-

-

-

4,987

-

4,987

-

4,987

Net gain recognised directly

in equity

 

-

-

-

-

4,987

-

4,987

-

4,987

Profit/(Loss) for the year

 

-

-

-

-

-

14,970

14,970

(599)

14,371

Total comprehensive income/(expense) for the year

 

-

-

-

-

4,987

14,970

19,957

(599)

19,358

Issue of shares

 

-

45

-

-

-

-

45

41

86

Acquisition of treasury shares

 

-

-

(3,738)

-

-

-

(3,738)

-

(3,738)

Dividends paid

4

-

-

-

-

-

(3,167)

(3,167)

-

(3,167)

Share-based payments

 

-

-

-

-

-

2,401

2,401

-

2,401

Tax in relation to share-based payments

 

-

-

-

-

-

1,754

1,754

-

1,754

Total transactions with owners recognised directly in equity

 

-

45

(3,738)

-

-

988

(2,705)

41

(2,664)

Balance at 31 July 2019

 

211

31,345

(3,738)

9,239

20,018

51,507

108,582

(558)

108,024

 

 

 

 

 YouGov Consolidated Statement Of Cashflows For The Year Ended 31 July 2019

 

 

 

 

 

 

Note

 

2019

£'000

 

2018

£'000

Cash flows from operating activities

 

 

 

Profit before taxation

 

19,456

11,773

Adjustments for:

 

 

 

Finance income

 

(255)

(151)

Finance costs

 

564

202

Share of post-tax (loss)/profit of associates

 

52

(66)

Amortisation of intangibles

7

8,809

7,026

Depreciation

8

1,481

1,231

Loss on disposal of property, plant and equipment and other intangible assets

 

6

7

Share-based payments

 

2,401

3,571

Other non-cash items*

 

(3,245)

(566)

Decrease/(Increase) in trade and other receivables

 

714

(2,278)

Increase in trade and other payables

 

3,969

2,097

Increase in provisions

 

1,348

771

Cash generated from operations

 

35,300

23,617

Interest paid

 

(28)

(6)

Income taxes paid

 

(4,521)

(5,501)

Net cash generated from operating activities

 

30,751

18,110

Cash flow from investing activities

 

 

 

Acquisition of subsidiaries (net of cash acquired)

 

(228)

(695)

Settlement of deferred consideration

 

(4,520)

(190)

Purchase of business

 

(2,063)

-

Purchase of property, plant and equipment

8

(2,713)

(969)

Purchase of intangible assets

7

(9,453)

(7,217)

Proceeds from sale of plant, property and equipment

 

-

5

Dividends received from associates

 

-

220

Interest received

 

211

28

Net cash used in investing activities

 

(18,766)

(8,818)

Cash flows from financing activities

 

 

 

Proceeds from the issue of share capital

 

86

39

Dividends paid to Shareholders

 

(3,167)

(2,106)

Purchase of treasury shares

 

(3,738)

-

Net cash used in financing activities

 

(6,819)

(2,067)

Net increase in cash and cash equivalents

 

5,166

7,225

Cash and cash equivalents at beginning of year

 

30,621

23,219

Exchange gain on cash and cash equivalents

 

2,138

177

Cash and cash equivalents at end of year

 

37,925

30,621

 

* Includes (£2,057,000) of fair value gains in respect of the SMG & Portent acquisitions and a reduction of (£3,192,000) in the SMG contingent consideration offset by £3,063,000 of contingent consideration in respect of acquisitions treated as staff costs.

                 

                     Notes To The Consolidated Financial Statements For The Year Ended 31 July 2019

Nature of operations

                                                                                         

The principal activity of YouGov plc and subsidiaries ("the Group") is the provision of market research.

YouGov plc is the Group's ultimate parent company. It is incorporated and domiciled in Great Britain. The address of YouGov plc's registered office is 50 Featherstone Street, London EC1Y 8RT United Kingdom. YouGov plc's shares are listed on the Alternative Investment Market of the London Stock Exchange.

YouGov plc's annual consolidated financial statements are presented in £ Sterling, which is also the functional currency of the parent company.

Basis of preparation

The following financial information does not amount to full financial statements within the meaning of Section 434 of Companies Act 2006. The financial information has been extracted from the Group's Annual Report and Financial Statements for the year ended 31 July 2019 on which an unqualified report has been made by the Company's auditors.

The consolidated financial statements of YouGov plc are have been prepared under the historical cost convention modified for fair values under International Financial Reporting Standards as adopted by the European Union (IFRS). These consolidated financial statements have been prepared in accordance with IFRS, IFRS Interpretations Committee (IFRS IC) and the Companies Act 2006 applicable to companies reporting under IFRS.

Financial statements for the year ended 31 July 2018 have been delivered to the Registrar of Companies; the report of the auditors on those accounts was unqualified and did not contain a statement under Section 498 of the Companies Act 2006. The 2019 statutory accounts will be delivered in due course.

Copies of the Annual Report and Financial Statements will be posted to shareholders shortly and will be available from the Company's registered office at 50 Featherstone Street, London, EC1Y 8RT.

1 Segmental analysis

The Board of Directors (which is the "chief operating decision-maker") primarily reviews information based on product lines: Custom Research, Data Products and Data Services; with supplemental geographical information.

 

 

 

Custom Research

Data Products

Data Services

Eliminations and unallocated costs

 

Group

2019

£'000

£'000

£'000

£'000

£'000

Revenue

60,000

41,463

37,156

(2,132)

136,487

Cost of sales

(13,569)

(4,170)

(6,789)

322

(24,206)

Gross profit

46,431

37,293

30,367

(1,810)

112,281

Operating expenses

(33,526)

(23,170)

(22,999)

(14,298)

(93,993)

Adjusted operating profit

12,905

14,123

7,368

(16,108)

18,288

Other separately reported items

 

 

 

 

1,529

Operating profit

 

 

 

 

19,817

Finance income

 

 

 

 

255

Finance costs

 

 

 

 

(564)

Share of post-tax loss in joint ventures and associates

 

 

 

 

(52)

Profit before taxation

 

 

 

 

19,456

Taxation

 

 

 

 

(5,085)

Profit after taxation

 

 

 

 

14,371

Other segment information

 

 

 

 

 

Depreciation

233

24

48

1,176

1,481

Amortisation

3,127

2,960

2,097

625

8,809

 

Custom Research

Data Products

Data Services

Eliminations and unallocated costs

 

Group

2018

£'000

£'000

£'000

£'000

£'000

Revenue

58,657

30,445

28,956

(1,499)

116,559

Cost of sales

(14,205)

(3,700)

(5,089)

1,499

(21,495)

Gross profit

44,452

26,745

23,867

-

95,064

Operating expenses

(32,739)

(17,309)

(17,792)

(14,574)

(82,414)

Adjusted operating profit

11,713

9,436

6,075

(14,574)

12,650

Other separately reported items

 

 

 

 

(892)

Operating profit

 

 

 

 

11,758

Finance income

 

 

 

 

151

Finance costs

 

 

 

 

(202)

Share of post-tax loss in joint ventures and associates

 

 

 

 

66

Profit before taxation

 

 

 

 

11,773

Taxation

 

 

 

 

(3,615)

Profit after taxation

 

 

 

 

8,158

Other segment information

 

 

 

 

 

Depreciation

596

214

192

229

1,231

Amortisation

2,408

2,223

1,927

466

7,024

 

 

1 Segmental analysis continued

Supplementary analysis by geography

Revenue and adjusted operating profit by geography based on the origin of the sale

                                                                                                             

 

2019

2018

 

 

Revenue

Adjusted operating profit/ (loss)

 

Revenue

Adjusted operating

profit/(loss)

 

£'000

£'000

£'000

£'000

UK

 

41,151

11,764

31,332

10,169

USA

 

56,410

13,208

48,159

13,786

Mainland Europe

 

23,855

2,933

21,571

1,113

Middle East

 

10,548

3,256

12,057

3,004

Asia Pacific

 

11,325

164

8,748

162

Intra-Group revenues/unallocated costs

 

(6,802)

(13,037)

(5,308)

(15,584)

Group

 

136,487

18,288

116,559

12,650

 

  Revenue by geography based on the destination of the customer.

 

 

 

 

Mainland

 

Middle

 

Asia

Intra-

Group

 

 

UK

USA

Europe

East

Pacific

revenues

Group

2019                                                                                         

£'000

£,000

£'000

£'000

£'000

£'000

£'000

External sales

34,363

57,775

23,715

10,112

10,522

-

136,487

Inter-segment sales

2,050

2,967

2,420

445

1,966

(9,848)

-

Total revenue

36,413

60,742

26,135

10,557

12,488

(9,848)

136,487

2018

 

 

 

 

 

 

 

External sales

30,926

48,422

21,435

9,318

6,458

-

116,559

Inter-segment sales

2,363

3,388

1,879

391

619

(8,640)

-

Total revenue

33,289

51,810

23,314

9,709

7,077

(8,640)

116,559

 

Inter-segment sales are priced on an arm's-length basis that would be available to unrelated third parties.

 

 

2 Separately reported items

 

 

2019

£'000

2018

£'000

Restructuring costs

146

1,381

Acquisition-related costs

382

1,193

Fair value gains

(2,057)

(1,682)

 

(1,529)

892

Restructuring costs in the year are residual costs incurred in respect of the restructuring of the Custom business in Mainland Europe and the Middle East and the closure of the Reports business.  Restructuring costs in the prior year included £1,036,000 in relation to the reduction of non-core custom operations in Mainland Europe and the Middle East and £181,000 in relation to the Reports product line being discontinued. £164,000 of costs also arose from the establishment of centralised global operations and finance support functions.

Acquisition related costs in the year comprise £2,834,000 of contingent consideration treated as staff costs in respect of the acquisitions of Galaxy Research Pty Ltd, InConversation Media Limited and Portent.io Limited and £739,000 of transaction costs in respect of the acquisitions made in the year, £201,000 of which is contingent, less a reduction in expected SMG contingent consideration of £3,192,000.  Acquisition-related costs in the prior year comprise £864,000 in respect of the acquisition of Galaxy DP Pty Limited including £785,000 of contingent consideration treated as staff costs, £228,000 for the acquisition of SMG Insight Limited and £101,000 of preliminary work towards acquisitions completed after the reporting date.

Fair value gains in the year comprise: £1,878,000 increase in the fair value assessment of the Group's 20% shareholding in SMG Insight Limited prior to acquisition and a bargain purchase gain of £232,000 less a fair value loss of £53,000 in respect of the acquisition of Portent.io Limited. Fair value gains in the prior year are in respect of the acquisition of SMG Insights Limited.

 

3 Taxation

 

 

The taxation charge represents:

 

 

 

2019

£'000

2018

£'000

Current tax on profits for the year

4,965

5,042

Adjustments in respect of prior years

(337)

69

Total current tax charge

4,628

5,111

Deferred tax:

 

 

Origination and reversal of temporary differences

16

(1,746)

Adjustments in respect of prior years

265

(189)

Impact of changes in tax rates

176

439

Total deferred tax charge/(credit)

457

(1,496)

Total income statement tax charge

5,085

3,615

 

The tax assessed for the year is higher (2018: higher) than the standard rate of corporation tax in the UK.

The differences are explained below:

 

 

 

2019

£'000

2018

£'000

Profit before taxation

19,456

11,773

Tax charge calculated at Group's standard rate of 19% (2018: 19%)

3,697

2,237

Variance in overseas tax rates

1,439

943

Impact of changes in tax rates

176

439

Gains not subject to tax

(1,007)

(347)

Expenses not deductible for tax purposes

743

182

Tax losses for which no deferred income tax asset was recognised

99

294

Adjustments in respect of prior years

(72)

(120)

Associates results reported net of tax

10

(13)

Total income statement tax charge for the year

5,085

3,615

On 8 July 2015, the UK corporation tax rate was reduced from 20% to 19% from 1 April 2017 and to 18% from 1 April 2020.

 

On 15 September 2016, further changes to the UK corporation tax rates were made reducing the main rate to 17% from 1 April 2020. On 22 December 2017, the US federal corporate income tax rate reduced from 35% to 21%. These changes have been substantively enacted at the balance sheet date and, therefore, are included in these financial statements. Deferred taxes at the balance sheet date have been measured using the enacted tax rates reflected in these financial statements.

 

4 Dividend

On 17 December 2018, a final dividend in respect of the year ended 31 July 2018 of £3,167,000 (3.0p per share) (2017: £2,106,000 (2.0p per share)) was paid to Shareholders. A dividend in respect of the year ended 31 July 2019 of 4.0p per share, amounting to a total dividend of £4,228,000 is to be proposed at the Annual General Meeting on 11 December 2019. These financial statements do not reflect this proposed dividend payable.

 

 

5   Earnings per share

 

The calculation of the basic earnings per share is based on the earnings attributable to Ordinary Shareholders divided by the weighted average number of shares in issue during the year. Shares held in employee share trusts are treated as cancelled for the purposes of this calculation.

The calculation of diluted earnings per share is based on the basic earnings per share, adjusted to allow for the issue of shares and the post-tax effect of dividends and/or interest, on the assumed conversion of all dilutive options and other dilutive potential Ordinary Shares.

The adjusted earnings per share has been calculated to reflect the underlying profitability of the business by excluding share-based payments, imputed interest, impairment charges, other separately reported items and any related tax effects as well as the derecognition of tax losses.

 

 

2019

£'000

2018

£'000

Profit after taxation attributable to equity holders of the parent company

14,970

8,158

Add: share-based payments

2,401

3,571

Add: imputed interest (Note 5)

217

75

Add: other separately reported items

(1,529)

892

Tax effect of the above adjustments and adjusting tax items*

(321)

(556)

Adjusted profit after taxation attributable to equity holders of the parent company

15,738

12,140

* Adjusting tax items in the prior year included a one off charge of £374,000 as a result of the reduction in US Federal Tax rates.

 

Reconciliations of the earnings and weighted average number of shares used in the calculations are set out below.

 

2019

2018

Number of shares

 

 

Weighted average number of shares during the year: ('000 shares)

 

 

- Basic

105,400

105,410

- Dilutive effect of share options

7,865

7,084

- Diluted

113,265

112,494

The adjustments have the following effect:

 

 

Basic earnings per share

14.2p

7.7p

Share-based payments

2.3p

3.4p

Imputed interest

0.2p

0.1p

Other separately reported items

(1.5p)

0.8p

Tax effect of the above adjustments and adjusting tax items

(0.3p)

(0.5p)

Adjusted earnings per share

14.9p

11.5p

Diluted earnings per share

13.2p

7.3p

Share-based payments

2.1p

3.1p

Imputed interest

0.2p

0.1p

Other separately reported items

(1.3p)

0.8p

Tax effect of the above adjustments and adjusting tax items

(0.3p)

(0.5p)

Adjusted diluted earnings per share

13.9p

10.8p

 

 

 

 

6 Goodwill

 

 

 

 

Middle East

 

 

 

USA

 

 

 

Nordic

 

 

 

Germany

 

 

 

CoEditor

 

 

Asia Pacific

 

 

 

Galaxy

 

 

 

SMG

Crunch

Inconvo

 

 

 

Total

 

£'000

£'000

£'000

£'000

£'000

£'000

£'000

£'000

£'000

£'000

£'000

Carrying amount at 1 August 2017

1,682

20,127

8,931

11,620

569

817

-

-

-

-

43,746

Additions through business combinations

-

-

-

-

-

-

469

8,026

-

-

8,495

Exchange differences

(7)

(71)

(52)

 (49)

-

(7)

5

-

-

-

(181)

Carrying amount at 31 July 2018

1,675

20,056

8,879

11,571

569

810

474

8,026

-

-

52,060

Additions through business combinations

-

-

-

-

-

-

-

9,831

669

688

11,188

Exchange differences

136

1,634

225

324

-

68

2

-

-

-

2,389

Carrying amount at 31 July 2019

1,811

21,690

9,104

11,895

569

878

476

17,857

669

688

65,637

At 31 July 2019

 

 

 

 

 

 

 

 

 

 

 

Cost

1,811

21,690

9,104

14,386

569

878

476

17,857

669

688

68,128

Accumulated impairment

-

-

-

(2,491)

-

-

-

-

-

-

(2,491)

Net book amount

1,811

21,690

9,104

11,895

569

878

476

17,857

669

688

65,637

 

In accordance with the Group's accounting policy, the carrying values of goodwill and other intangible assets are reviewed annually for impairment. The cash-generating units ("CGUs") are consistent with those segments shown in Note 1. The 2019 impairment review was undertaken as at 31 July 2019. The recoverable amounts of all CGUs have been determined based on value in use calculations. This review assessed whether the carrying value of goodwill was supported by the net present value of future cash flows derived from assets using a projection period of five years for each CGU based on approved budget numbers.

The sources of the assumptions used in making the assessment are as follows:

•   growth rates are internal forecasts based on both internal and external market information;

•   margins reflect past experience, adjusted for expected changes;

•   terminal growth rates based on management's estimate of future long-term average growth rates; and

•   discount rates based on Group WACC, adjusted where appropriate.

Annual EBITDA growth rates of 2.25% have been assumed in perpetuity beyond year five. The pre-tax weighted average costs of capital used to discount the future cash flows to their present values are Middle East 10% (2018: 10%), USA 14% (2018: 17%), Nordic 13% (2018: 13%), Germany 15% (2018: 15%) and Asia Pacific 12% (2018: 12%).

Management has considered reasonable possible changes in the above key assumptions and performed sensitivity analyses under these scenarios. This analysis shows that sufficient headroom exists and would not give rise to any further impairment.

7 Other intangible assets

 

Consumer panel
£'000

Software and software development
£'000

Customer contracts
and lists
£'000

Patents and trademarks
£'000

Product development
costs
£'000

Total
£'000

 

£'000

£'000

£'000

£'000

£'000

£'000

At 1 August 2017

 

 

 

 

 

 

Cost

19,768

23,374

5,548

3,581

900

53,171

Accumulated amortisation

(15,568)

(17,774)

(4,412)

(3,341)

(862)

(41,957)

Net book amount

4,200

5,600

1,136

240

38

11,214

Year ended 31 July 2018     

 

 

 

 

 

 

Opening net book amount

4,200

5,600

1,136

240

38

11,214

Additions:

 

 

 

 

 

 

Separately acquired

2,834

404

-

39

-

3,277

Internally developed

-

3,928

-

-

12

3,940

  Through business combinations

-

97

1,810

-

-

1,907

Amortisation charge:

 

 

 

 

 

 

Separately acquired

(2,555)

(257)

-

(7)

(2)

(2,821)

  Internally developed

-

(3,519)

-

-

-

(3,519)

Business combinations

-

(220)

(466)

-

-

(686)

Exchange differences

(5)

(1)

(9)

-

-

(15)

Closing net book amount

4,474

6,032

2,471

272

48

13,297

At 31 July 2018

 

 

 

 

 

 

22,566

27,355

7,339

3,603

911

61,774

Accumulated amortisation

(18,092)

(21,323)

(4,868)

(3,331)

(863)

(48,477)

Net book amount

4,474

6,032

2,471

272

48

13,297

Year ended 31 July 2018     

 

 

 

 

 

 

Opening net book amount

4,474

6,032

2,471

272

48

13,297

Additions:

 

 

 

 

 

 

Separately acquired

3,952

667

-

28

-

4,647

Internally developed

-

4,806

-

-

-

4,806

Through business combinations

10

2,487

-

-

-

2,497

Amortisation charge:

 

 

 

 

 

 

Separately acquired

(3,226)

(310)

-

(11)

-

(3,547)

  Internally developed

-

(4,589)

-

-

-

(4,589)

Business combinations

(3)

(87)

(583)

-

-

(673)

Reclassifications

-

48

-

-

(48)

-

Exchange differences

245

13

37

4

-

299

Closing net book amount

5,452

9,067

1,925

293

-

16,737

At 31 July 2019

 

 

 

 

 

 

Cost

17,184

32,872

5,232

1,389

873

57,550

Accumulated amortisation

(11,732)

(23,805)

(3,307)

(1,096)

(873)

(40,813)

Net book amount

5,452

9,067

1,925

293

-

16,737

 

 

8 Property, plant and equipment 

 

Freehold property

Leasehold property improvements

Computer equipment

Fixtures and fittings

Motor

vehicles

Total

£'000

£'000

£'000

£'000

£'000

£'000

At 1 August 2017

 

 

 

 

 

 

Cost

1,682

1,312

3,787

1,788

158

8,727

Accumulated depreciation

(559)

(703)

(2,791)

(1,288)

(108)

(5,449)

Net book amount

1,123

609

996

500

50

3,278

Year ended 31 July 2018

 

 

 

 

 

 

Opening net book amount

1,123

609

996

500

50

3,278

Additions:

 

 

 

 

 

 

Separately acquired

-

16

791

144

18

969

Business combinations

-

4

1

44

-

49

Disposals

-

(2)

(6)

(4)

-

(12)

Depreciation

(82)

(231)

(679)

(216)

(23)

(1,231)

Exchange differences

(6)

(4)

(2)

(4)

-

(16)

Closing net book amount

1,035

392

1,101

464

45

3,037

At 31 July 2018

 

 

 

 

 

 

Cost

1,675

1,336

4,322

1,909

167

9,409

Accumulated depreciation

(640)

(944)

(3,221)

(1,445)

(122)

(6,372)

Net book amount

1,035

392

1,101

464

45

3,037

Year ended 31 July 2019

 

 

 

 

 

 

Opening net book amount

1,035

392

1,101

464

45

3,037

Additions:

 

 

 

 

 

 

Separately acquired

-

1,201

880

632

-

2,713

Business combinations

-

-

5

-

-

5

Disposals

-

(3)

-

(3)

-

(6)

Depreciation

(86)

(343)

(750)

(284)

(18)

(1,481)

Exchange differences

79

21

42

11

3

156

Closing net book amount

1,028

1,268

1,278

820

30

4,424

At 31 July 2019

 

 

 

 

 

 

Cost

1,811

2,545

5,195

2,421

181

12,153

Accumulated depreciation

(783)

(1,277)

(3,917)

(1,601)

(151)

(7,729)

Net book amount

1,028

1,268

1,278

820

30

4,424

 

All property, plant and equipment disclosed above in both the year ended 31 July 2019 and 31 July 2018, with the exception of those items held under lease purchase agreements, are free from restrictions on title.

 

 

 

 

9 Trade and other receivables

 

 

31 July 2019

£'000

31 July 2018

£'000

Trade receivables

19,235

21,099

Provision for trade receivables

(2,071)

(1,226)

Net trade receivables

17,164

19,873

Other receivables

4,357

3,775

Prepayments

3,482

2,448

Accrued income

8,723

8,576

 

33,726

34,672

 

The Directors consider that the carrying amount of trade and other receivables approximate to their fair value.

As at 31 July 2019, trade receivables of £10,129,000 (2018: £11,229,000) were overdue but not impaired. These relate to a number of customers for which there is no recent history of default or any other indication that the receivable should not be fully collectable. The ageing analysis of past due trade receivables which are not impaired is as follows:

 

 

31 July 2019

£'000

31 July 2018

£'000

Up to three months overdue

6,893

5,833

Three to six months overdue

2,018

3,833

Six months to one year overdue

772

823

More than one year overdue

446

740

 

10,129

11,229

 

Movement on the Group provision for impairment of trade receivables is as follows:

 

 

 

 

2019

£'000

2018

£'000

Provision for receivables impairment at 1 August as previously reported

1,226

544

Restatement on adoption of IFRS 9

950

-

Provision for receivables impairment at 1 August restated

2,176

544

Movement in the year (credited)/charged to the income statement

(182)

671

Exchange differences

77

11

Provision for receivables impairment at 31 July

2,071

1,226

           

 

The creation and release of the provision for impaired receivables has been included in the Consolidated Income Statement.

The other classes within trade and other receivables do not contain impaired assets. The maximum exposure to credit risk at the reporting date is the carrying value of each class of receivable mentioned above.

The average length of time taken by customers to settle receivables is 46 days (2018: 56 days). Concentrations of credit risk do exist with certain clients with which we have trading relationships but none has a history of default and all command a certain stature within the marketplace, which minimises any potential risk of default. Material balances (defined as greater than £250,000 (2018: greater than £250,000)) represent 21% of trade receivables (2018: 40%).

 

 

 

10 Trade and other payables

 

31 July 2019
£'000

31 July 2018
£'000

Trade payables

2,355

2,787

Accruals

17,050

13,808

Deferred income

14,469

12,521

Other payables

6,167

5,882

 

40,041

34,998

Included within other payables are £263,000 (2018: £80,000) of contributions due in respect of defined contribution pension schemes.

 

11 Contingent consideration

 

Galaxy DP

Pty Ltd

SMG

Insight Ltd

Inconversation

Media Ltd

Portent.io Ltd

 

Total

 

£'000

£'000

£'000

£'000

£'000

At 1 August 2017

-

-

-

-

-

Acquisition consideration provided during the year

184

5,727

-

-

5,911

Contingent staff cost provided during the year

785

-

-

-

785

Settled during the year

(190)

-

-

-

(190)

Discount unwinding

5

9

-

-

14

Foreign exchange differences

(1)

-

-

-

(1)

Balance at 31 July 2018

783

5,736

-

-

6,519

Included within current liabilities

510

899

-

-

1,409

Included within non-current liabilities

273

4,837

-

-

5,110

Acquisition consideration provided during the year

-

7,513

605

-

8,118

Decrease recognised in income statement in the year

-

(3,192)

-

-

(3,192)

Contingent staff cost provided during the year

729

-

433

1,672

2,834

Contingent transaction costs

-

-

-

201

201

Settled during the year

(745)

(3,775)

-

-

(4,520)

Discount unwinding

8

88

6

5

107

Foreign exchange differences

3

-

-

-

3

Balance at 31 July 2019

778

6,370

1,044

1,878

10,070

Included within current liabilities

778

2,013

-

-

2,791

Included within non-current liabilities

-

4,357

1,044

1,878

7,279

 

The minimum and maximum amounts payable are as follows

 

Galaxy DP

Pty Ltd

SMG

Insight Ltd

Inconversation

Media Ltd

Portent.io Ltd

 

Total

 

£'000

£'000

£'000

£'000

£'000

Minimum amount payable

-

-

3

-

3

Maximum amount payable

1,179

16,225

4,000

19,773

41,177

 

 

 

 

12 New Long-Term Incentive Plan ("LTIP 2019")

 

Introduction

 

The Company believes that share ownership by management strengthens the link between their personal interests and those of the shareholders in respect of shareholder value. It therefore has operated consecutive long-term incentive plans designed to reflect an individual manager's contribution to long-term value creation, up to and including the year ended 31 July 2019.

 

The Board's Remuneration Committee has recently approved a new long-term incentive plan which takes effect from 1 August 2019.

 

The new YouGov Long-Term Incentive Plan 2019 ("LTIP 2019") is designed to reward the participants for the achievement of highly demanding earnings per share growth targets over the four-year performance period from 1 August 2019 to 31 July 2023, in alignment with the Company's long-term strategic growth plan ("FYP2").

 

Consolidation of plans

 

Since 2014 the Company has operated two share based incentive plans, the YouGov Long-Term Incentive Plan 2014 ("LTIP 2014") for the Company's most senior managers, and the YouGov  Deferred Share Bonus Plan 2014 ("DSBP 2014") for middle and junior level managers considered integral to the success of the strategic growth plan.

 

The final round of awards under the DSBP 2014 will be granted in November 2019, in respect of the participants' personal performance in the financial year to 31 July 2019.

 

Having seen the success of LTIP 2014 in encouraging collaboration and drive amongst the 'top team' to achieve the Company's strategic goals, the Board's Remuneration Committee has decided to consolidate the two incentive plans into one single plan, the LTIP 2019, modelled on the LTIP 2014.

 

The number of eligible participants for LTIP 2019 participants will increase to approximately 100 employees (including the Executive Directors). This is the group of individuals that the Board considers to have a key role to play in the delivery of YouGov's strategic growth plan.

 

New plan

 

Vesting conditions

 

Vesting of awards granted under LTIP 2019 will depend on the Company achieving stretching targets relating to compound annual growth in adjusted basic earnings per share ("EPS")1 over the four-year period ending 31 July 2023. The financial year ended 31 July 2019 will be the base year.

 

Compound annual EPS1 growth will be defined in accordance with the Company's reported accounting policies, and will exclude exceptional and non-recurring items, but include acquisitions, to ensure it fairly reflects the performance achieved.

 

The 4-year compound annual growth EPS targets and proportion of awards vesting at each level are set out in the table below. Annual EPS growth over the four-year period has to exceed 10% in order for any LTIP 2019 shares to vest.  

Level

4 Year EPS CAGR1

% of award vesting

Below threshold

<10%

0%

Threshold

10%

10%

Target

15%

25%

Stretch

35% or above

100%

 

Pro-rata vesting will arise for performance between threshold to target and target to stretch performance.

 

Notwithstanding performance achieved against the adjusted EPS1 performance condition, the Remuneration Committee will also have regard to the quality of underlying financial performance of the Company over the performance period, including the Company's objective of achieving an adjusted operating margin1 of at least 15%. If the Committee determines that the quality of underlying financial performance over the performance period has not been satisfactory, the Committee may reduce the vesting level of the LTIP 2019 Awards (potentially to nil).

 

Awards granted under the LTIP 2019 shall ordinarily vest in October 2023.

 

Awards to the Executive Directors will also be subject to a one-year post-vesting holding period (on a net of tax basis).

 

If participants leave the Company, then on the date of cessation of service any unvested award held by them will ordinarily be automatically cancelled, as will the opportunity for any further LTIP 2019 awards to be granted.

 

Award grants

 

Awards under LTIP 2019 will normally be made in the form of nil-cost options, as in the current LTIP 2014 and DSBP 2014. The maximum total number of awards for each participant joining the plan at launch will be struck at the start of the plan as a fixed number of shares, set by reference to a percentage of the participant's salary and a reference share price at the start of the plan.

The awards will then be granted in three equal tranches ordinarily in October of 2020, 2021 and 2022. Receipt of an award in each of those years will be dependent upon the achievement of specific and demanding personal targets set for that individual in the preceding financial year.

 

The annual personal performance objectives for each participant will be pre-approved by the Chief Executive Officer (or by the Board Chair in the case of the Chief Executive Officer).

 

Award levels

The awards will be made at varying levels in terms of percentage of annual salary.

The maximum total number of shares which may ordinarily be granted to a participant over the life of the plan will be determined at the start of the plan period by reference to:

i.    A reference share price at the start of the plan;

ii.    The participant's salary as at 1 October 2019 (the date of the Company's annual pay review); and

iii.   The participant's award level opportunity.

The award level opportunities for the Executive Directors are as shown in the below table:

 

Role

Maximum Cumulative Award Value as a % of base salary

Chief Executive Officer

1200%

 

Other Executive Directors

600%

 

 

 

 

In addition to the Executive Directors, selected employees from across the Group will also participate in the LTIP 2019, at lower award level opportunities. In the event of promotions and or new joiners over the life of the plan, additional awards may be granted subject to individuals provided that these do not exceed the percentages of salary maxima to the Executive Directors. The total number of shares issued under the plan is not expected to exceed 4.1 million shares.

 

Awards under the plan are subject to malus in circumstances where there has been a material misstatement, a material failure of risk management or serious reputational damage to the Company.

 

Dilution

 

As under the Company's prior long-term incentive plans, the LTIP 2019 will operate within a 15% dilution limit. YouGov anticipates the dilution from share plans will reduce over the life of LTIP 2019 to the point where the dilution is less than 10%, in line with best practice, by 2023. This forecast makes assumptions about the shares that will be issued to satisfy LTIP 2014, the maximum awards being granted under LTIP 2019 and the continuation of YouGov's Employee Benefit Trust's Share Purchase Programme.

 

 

1.     Defined in the explanation of non-IFRS measures on page 15.


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Full Year Results for the year ended 31 July 2019 - RNS