|Go to market news section|
SDL Multilingual Website Solution
Santa Clara, CA-November 8, 2018 - SDL (LSE: SDL), a global leader in content creation, translation and delivery, today introduces its SDL Multilingual Website Solution, a comprehensive managed service powered SDL's linguistic Artificial Intelligence (AI) - providing everything a company needs to launch, operate and optimise any number of multilingual websites. SDL Multilingual Website Solution provides an end-to-end platform with hosting, localisation, ongoing content management and analytics-based optimisation.
While international expansion unlocks the potential for growing client bases and revenues, companies struggle to handle the scale and pace of content demands. According to Forrester Consulting's report 'Today's Content Supply Chains Prevent Continuous Customer Journeys', three quarters (73%) of respondents don't feel equipped to manage the increase in content volume. Additionally, companies often deal with one or even multiple web content management systems that offer little or no multilingual capabilities, leading to disjointed customer experiences and diluted buying journeys.
SDL Multilingual Website Solution solves these complexities, giving companies a way to rapidly launch localised websites by providing a service that automatically mirrors source website content to any target language. In addition to website translation, the service provides content and traffic analysis, helping organisations with Search Engine Optimisation (SEO) and increased conversions.
Customers can choose from a number of translation options, to suit particular content types. Translation options include machine translated, human translated, machine translated with human post-editing and transcreation services, with any combination of these options for different parts of their websites. SDL's Neural Machine Translation (NMT) and Linguistic AI, are embedded throughout the platform, enabling increased speed, agility and scale to translate securely and deliver multilingual content including the most challenging languages - Russian, Chinese, and Korean. Through data analytics and insights, companies can also understand visitor behaviour to optimise their website content and drive more conversions, while applying localisation budgets in the most cost-effective way.
"At SDL we always try to address the complex content challenges companies experience. We develop solutions that not only fix issues, but present opportunities to go global faster. We know that current website proxy solutions can help organisations localise their websites but we identified additional requirements that are not met by these solutions today. Our end-to-end offering plugs those gaps with a combination of SDL Linguistic AI and NMT, alongside a range of extra services focused on business outcomes, rather than the tactical execution of running localised websites," Jim Saunders, Chief Product Officer at SDL. "SDL Multilingual Website Solution eliminates the need to maintain a range of technologies and in-house skills while allowing companies to engage with customers globally."
SDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 25 years we've helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. Are you in the know? Find out why 88 of the top 100 global companies work with and trust us on SDL.com. Follow us on Twitter, LinkedIn and Facebook.
Maria Hudson / Denis Davies
London Stock Exchange plc is not responsible for and does not check content on this Website. Website users are responsible for checking content. Any news item (including any prospectus) which is addressed solely to the persons and countries specified therein should not be relied upon other than by such persons and/or outside the specified countries. Terms and conditions, including restrictions on use and distribution apply.
|©London Stock Exchange plc. All rights reserved|