|Go to market news section|
SDL Helps Global Brands Integrate Digital Experiences
MAIDENHEAD, UK-November 5, 2018 - SDL (LSE: SDL), a global leader in content creation, translation, management and delivery, today announces that global brands are turning to SDL Tridion Docs, a structured content management system, to overcome the complexity of creating, managing, translating and distributing in-depth product content and technical documentation at scale, and across all digital touchpoints.
Customers now expect a continuous experience across every device and channel - and the ability to access in-depth content that helps inform their purchasing decision. Everything from marketing material, product information, fact sheets and videos needs to be delivered instantly to their device of choice - in their own language - to encourage customers along their buying journey.
"Most marketing organizations have spent years on improving the digital experience they deliver, but virtually none of them have tapped into the value of in-depth product information. Product and support teams still heavily rely on document and PDF centric delivery of information, which is distributed in a way that is disconnected from the marketing content. A huge opportunity exists for companies that embrace delivery of granular, web-friendly product information to help customers find answers quickly, and to boost SEO far beyond what optimization of marketing content could achieve," said Arjen van den Akker, Director of Product Marketing, SDL.
SDL is changing the way brands address these challenges. For example, working in close collaboration with partner Acrolinx, SDL Tridion Docs is helping VMWare overcome the continued challenges associated with its global transformation. Adopting DITA has enabled VMware to integrate disparate content systems - some through acquisition - in a way that delivers high-quality content to its audiences.
More recently in Asia Pacific HIKVision, Great Wall Motors, QNAP and United Imaging have turned to SDL Tridion Docs to manage their complex structured content environments. One of the globe's leading engineering groups and manufacturers also recently selected SDL Tridion Docs to organize content in a way that supports global technical writers.
SDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 25 years we've helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. Are you in the know? Find out why 88 of the top 100 global companies work with and trust us on SDL.com. Follow us on Twitter, LinkedIn and Facebook.
Maria Hudson / Denis Davies
London Stock Exchange plc is not responsible for and does not check content on this Website. Website users are responsible for checking content. Any news item (including any prospectus) which is addressed solely to the persons and countries specified therein should not be relied upon other than by such persons and/or outside the specified countries. Terms and conditions, including restrictions on use and distribution apply.
|©London Stock Exchange plc. All rights reserved|