Invest for the Future Retail Campaign Launch

The London Stock Exchange was pleased to host a Market Open Ceremony today to mark the launch of the Invest for the Future retail investment campaign - an industry-funded, multi-year national campaign designed to improve confidence and understanding of investing and help more people see it as a relevant and accessible option for their long-term financial plans.

The team celebrating on the balcony at LSEG during the welcome ceremony.

The campaign, announced by the Chancellor in 2025 as part of the Leeds Reforms, brings together 20 of the UK’s leading financial services firms with support from HM Treasury, the Financial Conduct Authority (FCA) and the Money and Pensions Service (MaPS). It is the first coordinated, industry-wide effort of its kind, aimed at addressing the UK’s long-standing gap between saving and investing, and supporting the development of a more confident, long-term investing culture.

“The UK has a strong savings culture but a significant investing gap with too many still feeling investing is not for them. This landmark campaign is about breaking down those barriers by giving people that can invest the confidence, knowledge and real-life examples to take the next step so they can meet their long-term goals.”

“At a time of uncertainty, having a solid savings buffer is essential but good money management is also about thinking ahead and giving your money the chance to grow. With more than 6 in 10 current investors saying they wished they’d started earlier, the key lesson is that time in the market, not timing the market, matters.”

Sasha Wiggins
Chair of the Retail Investing Campaign and CEO, Private Bank and Wealth Management at Barclays

“There is clear demand from millions of savers who want to do more with their money, but do not always feel confident about where to begin. This campaign is about supporting them with straightforward information and helping them understand how investing works in practice.”

“Sitting alongside a range of reforms and initiatives, this is a significant opportunity to shift the UK towards a more confident, long-term investing culture. By improving understanding and encouraging more open conversations, we want more people to feel that investing is relevant to them and to take the next step when it is right for their circumstances.”

Chris Cummings
Chief Executive of the Investment Association and Deputy Chair of the Retail Investing Campaign

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