London Stock Exchange welcomes In The Style to AIM

London Stock Exchange welcomes In The Style Group Plc to AIM today. 

The Company’s Ordinary Shares were admitted to trading at 8.00am on Monday 15th March 2021, under the stock market ticker ITS. The Placing price was 200p per share, resulting in a market capitalisation of approximately £105 million. 

In The Style is a fast-growing, pure-play e-commerce fashion brand with a loyal, growing customer base of women predominantly aged between 16 and 35. Founded in 2013 by Adam Frisby, the brand operates an innovative and differentiated influencer collaboration model, which sees it work with influencers on a long-term basis to collaboratively design, develop and promote branded fashion collections. In The Style is also an industry champion for female empowerment, body confidence and real beauty with a proactive sustainability agenda.

In The Style has a clear, long-term strategy to develop as a leading digital brand in the large, high growth sector of the female apparel market. This growth strategy is underpinned by:
-    continuing to campaign on relevant issues aligned with its brand values;
-    innovating and leveraging its social media influencer collaboration model; and
-    investing in people, partnerships and technology to optimise the e-commerce experience for customers

Adam Frisby, Chief Executive Officer of In The Style, said: ‘’Today is a really exciting day for In The Style. Our successful admission to AIM is a milestone we are delighted to have achieved. It has been an incredible journey over the last seven years for the business and I’m beyond proud of the differentiated and inclusive brand In The Style has become. 

We are very pleased to welcome our new shareholders to the business and I am really excited for the next chapter of the In The Style journey.”

Quick facts

Track
Market: AIM
Instrument market cap (£m)
120.49
Listing/Admission to trading
15 Mar 2021
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