London Stock Exchange welcomes Silverbullet Data Services Group plc to AIM

London Stock Exchange today welcomes Silverbullet Data Services Group plc to AIM under the ticker “SBDS”. Silverbullet is a provider of digital transformation services and products which assist brand owners and advertisers to optimise their digital marketing investment, with a particular focus on unlocking the potential of first party data and contextual intelligence. 

Headquartered in London the Group employs 62 employees across five regions across the globe, including, the UK, Italy, Germany, Australia and the US. 
Silverbullet’s proprietary 4D advertising solution is designed to help advertisers target consumers in a “post cookie world”. The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Dolce & Gabbana, Jägermeister and Channel 4, and completed work for over 40 newly introduced brands in 2020. 
The removal of cookies has already been implemented by web browsers such as Firefox and Safari to be followed by Google who has announced its intention to phase out the use of cookies. Silverbullet operates in the global digital advertising market, which is expected to reach $526 billion by 2024.

The placing raised gross proceeds of £9.5 million and the Group will have a market cap on admission of approximately £34.5m. The net proceeds of the placing are intended to accelerate Silverbullet’s growth, primarily through the roll out of its 4D product and the expansion of its existing client base.

Ian James, Chief Executive Officer of Silverbullet, commented: “Today is a significant milestone in the history of Silverbullet. We are delighted with the support shown by investors in our AIM IPO, which we believe is testament to the quality of our offering. I would like to thank our excellent team for their support over the years in building the Company to what it is today. We are at a focal and exciting point in the Company’s development and we look forward to life as a public company as we move on to the next chapter.”

Neil Shah, Senior Business Development Manager of LSEG, commented: “We are delighted to welcome Ian and team to London Stock Exchange. The digital advertising market is evolving rapidly and Silverbullet has found good support from fund managers at Gresham House and Chelverton who recognise this opportunity. We wish everyone at the company and its shareholders well in the next chapter of Silverbullet’s growth journey on AIM.”

Advisers to the Company

•    Nominated and financial adviser - Strand Hanson Limited
•    Broker - Oberon Capital
•    Financial PR adviser - IFC Advisory Limited

Quick facts

Track
Market: AIM
Instrument market cap (£m)
32.21
Listing/Admission to trading
28 Jun 2021
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