London Stock Exchange welcomes Seraphine to the Premium Segment of the Main Market

Seraphine is an international digitally-led maternity and nursing wear brand with a diverse range of innovative maternity and nursing products serving an under-competed global market. The Group was founded with the vision of creating desirable clothes which women would want to wear even if they were not pregnant, and this ethos remains true to this day. 

Seraphine is synonymous with innovative and functional maternity and nursing products which comprise a broad range of fashionable, superior fit and quality maternity and nursing wear at an affordable premium price point. The Group has over 18 years' experience designing and developing maternity and nursing wear for women from first trimester to post-partum.

Founded in 2002 with a single shop on Kensington Church Street in West London, today the brand exports to over 120 countries globally. Seraphine has a track record of strong financial performance, with sales growing at a CAGR of 22 per cent. during the period from FY14 to FY21. This growth has been driven by the successful expansion into new geographies and the rapid growth of the Group's own digital platform, and own digital platform revenue has grown at a 44 per cent. CAGR from FY19 to FY21, highlighting the continued strength of this channel.

Seraphine is committed to achieving its 'better planet' Mission of improving its sustainable practices and Seraphine's design ethos is centred on creating high quality, well-constructed, functional products which are designed to be worn throughout the pregnancy and motherhood journey.

David N. Williams, CEO, said: “We are absolutely delighted to be starting our journey today as a public company by joining the Premium Segment of the Main Market of London Stock Exchange, raising our profile and providing us with the platform to achieve our ambitious international growth plans.

I would like to thank the whole Seraphine Team who have worked so hard to grow the business since its origins in 2002 and pay homage to the vision and entrepreneurship of the company’s founder, Cecile Reinaud. Thank you also to our customers, who every day trust Seraphine to support them during such an important time in their lives. This exciting next step in the company’s journey will see us building on our existing strong fundamentals, reaching more customers worldwide and continuing to deliver innovative designs that support the journey of motherhood.

Quick facts

Market: Main Market
Instrument market cap (£m)
Listing/Admission to trading
13 Jul 2021
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