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London Stock Exchange welcomes LifeSafe Holdings plc to AIM

Posted: 07 July 2022

The London Stock Exchange today welcomes LifeSafe Holdings plc (‘LifeSafe’ or the ‘Group’), under the ticker ‘LIFS’, to the Alternative Investment Market of London Stock Exchange.

LifeSafe is a fire safety technology business with innovative fire safety products. LifeSafe has developed what the Directors believe to be market disrupting, eco-friendly fire safety protection products to both protect (via fire extinguishers) and detect (via carbon monoxide, smoke and heat alarms) fires. At the centre of the Group’s product range is the FER1000 extinguishing fluid, for which the Group has received notice of intention to grant a patent in the UK. The FER1000 fluid has been developed by LifeSafe to extinguish five different types of fire: electrical, paper, textiles, cooking oil, and petrol and diesel.

The Group’s best-selling product was launched in the UK in August 2021, in selected European countries in October 2021, in the US in February 2022, in each case on Amazon, and, most recently, in Canada in April 2022. The StaySafe 5-in-1 became Amazon Prime’s top selling fire extinguisher in the UK within the same month of its launch in August 2021. The StaySafe 5-in-1 and the PanSafe pan fire extinguisher were launched in Screwfix in Spring 2022 with the StaySafe range of smoke, heat and carbon monoxide detectors also now available at www.screwfix.com.

There were 23.5 million households in England in 2021, while other data (Source: English Housing Survey ONS, 2017), showed that only 17% of households in England are equipped with a fire extinguisher.

Admission to AIM will allow the Group to accelerate the execution of its growth strategy, both in new markets and with new products. The Company has raised gross proceeds of £3 million today and will have a market capitalisation of approximately £16.6 million on Admission.

Neil Smith, CEO of LifeSafe Holdings, commented:

"Today is an extremely proud day for all associated with our business and represents a new and exciting chapter in the Group’s history. This listing will provide us with the profile, capital and platform to go on to capture more of what we believe is a growing market with our innovative fire extinguishing products, whilst delivering significant value for our shareholders.

“We firmly believe that that every home should have our simple to use and highly effective StaySafe 5-in-1 fire extinguisher to protect life and property. We are already making good progress in creating and meeting increasing demand for our life saving products both via our international multi-channel sales strategy, which initially targets the consumer market via digital channels and through wholesale and industrial channels. Furthermore, and building on the success of our current line up, I am equally as excited about our pipeline of innovative new fluid and products that we believe will widen our portfolio and open new markets.”

LifeSafe advisers to its IPO included: WH Ireland (Nominated Advisor and Broker), Marriott Harrison LLP (Legal Adviser to the Company), Haynes and Boone CDG LLP (Legal Advisor to the Nomad), Leathes Prior Limited (Legal Advisors to the Directors), Haysmacyintyre LLP (Reporting Accountant and Auditor), Buchanan (Financial Public Relations)