London Stock Exchange welcomes LBG Media plc to AIM

The London Stock Exchange today welcomes LBG Media plc (‘LBG Media’ or the ‘Company’) to the Alternative Investment Market ('AIM’) of the London Stock Exchange.

LBG Media is a digital media and youth content publisher, utilising both in-house content and content from third parties to generate interactions with its global audience. The Company’s content receives 28 billion annual views and it has over 262 million social media followers throughout the world.

The Company was co-founded in 2012 by Alexander (“Solly”) Solomou, the Chief Executive Officer, and Arian Kalantari, the Chief Operating Officer, whilst studying at university. Today, LBG Media is a multi-brand, multi-channel digital youth publisher and is a leading disrupter in the digital media and social publishing sectors. It produces and distributes digital content across a range of mediums including video, editorial, image, audio, and experience (virtual and augmented reality).

LBG Media has grown rapidly since inception with revenue growth of 48% from FY18 to FY20. This growth has continued to accelerate with the Group recording £23m of revenue in the 6 months to the end of June 2021, compared with £20.4m in the year to December 2018. This rapid growth is combined with strong margins, with the Group achieving an Adjusted EBITDA margin of 31% in the 6 months to the end of June 2021.

Since inception, the Company has curated a diverse collection of ten core specialist brands using social media platforms (primarily Facebook, Instagram, Snapchat, Twitter, YouTube and TikTok) and has built multiple websites to reach new audiences and drive engagement. Each brand is dedicated to a distinct popular interest point (e.g. sport, gaming etc.), which is designed to achieve broader engagement, increase relevance and ultimately build a loyal community of followers.

As one of the largest youth publishers in the world, with significant reach and engagement, LBG Media is committed to its social responsibility. The Company is focussed on providing a voice and platform to promote equality and social awareness. Through its innovative in-house production capabilities and the ability to leverage the influence of its celebrity partners, the Company won a Cannes Lions award for its campaign to promote awareness of ocean plastic waste. Additionally, in October, the Group won ‘Media Brand of the Year’ at the Media Week Awards 2021.

The funds from the listing will be used to facilitate the Company’s future strategic initiatives, which may include acquisitions or entry into new international jurisdictions. There are significant further organic growth opportunities for LBG Media and a listing on AIM will provide access to long-term capital to help the Group achieve its ambitions.

Quick facts

Track
Market: AIM
Instrument market cap (£m)
401.14
Listing/Admission to trading
15 Dec 2021

Solly Solomou and Arian Kalantari, Co-founders of LBG Media plc, commented:

"Today is an important day for everyone at LBG Media and we’d like to thank our incredibly hard-working and talented team for helping us achieve this milestone. Back when we founded the Company in 2012 we were looking for a way to engage with young people just like us and we are incredibly proud that what we created back then now has over 262 million social media followers worldwide.

“We remain committed to creating exciting, engaging and socially responsible content that gives the youth generation a voice and appropriately represents their interests.

’’The reception we have received from investors has been very positive and we are excited to be embarking on the next of phase of our growth story with the listing on AIM providing us with the platform to continue to grow well into the future.”

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