Fix Price, one of the leading variety value retailers globally and the largest in Russia, today joins the Main Market of London Stock Exchange.

Fix Price pioneered the variety value retail model – familiar to both investors and consumers worldwide as “dollar stores” – in Russia. Today there are more than 4,200 Fix Price stores in the company’s home market and neighbouring countries. 

Fix Price offers a range of essential and unique goods at fixed price points all under RUB 250 (around US$ 3.40). As well as low prices every day, customers love the unique “treasure hunt” experience that Fix Price stores offer, with 40-60 new products launched every week.

Dmitry Kirsanov, CEO of Fix Price, said: “We are delighted to have completed the largest ever IPO by a Russian retailer. Fix Price was founded with the ambition of becoming a public company, and a listing on the London Stock Exchange is a landmark achievement that testifies to the strength of our equity story. I would like to thank all of the Fix Price team, who have shaped the company’s success over many years.”

Ayuna Nechaeva, Head of Europe, Primary Markets, commented: “Warmest congratulations to Fix Price on its international IPO in London. London Stock Exchange is the largest listing and trading venue for Russian securities outside of Moscow and we are delighted to welcome Fix Price to join the dynamic companies listed on our markets.”

The IPO was upsized following strong investor demand. Fix Price’s GDRs trade on the International Order Book.