Not every listing on the public markets has the aim of raising fresh capital. For fast-growing international technology company Wise, its Direct Listing on the Main Market of London Stock Exchange provides a way to broaden its ownership while remaining focused on its mission. Co-founder and CEO Kristo Käärmann explains their novel thinking and approach.

The depth and level of support provided by London’s markets to the rapidly evolving capital needs of issuers and investors in the global economy was vividly underlined in a strong and active first half of 2021.

Founded in Denmark in 2007, Trustpilot has developed into a global review platform with a mission to create a universal symbol of trust. Joining the premium segment of London’s Main Market, with its high standards of regulation and corporate governance, was an obvious choice for the first Danish tech unicorn to list in London.

The world trades in London

In the time zone that is central to the global business day, London’s role in global finance has always been pivotal. And at London’s heart is London Stock Exchange, which for centuries has provided choice and liquidity for investors and traders around the world.

London provides the bridge between markets from Asia to America, overlapping market hours acr