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Key players of a market place


Buy Side and Sell Side

buy side

The buy side consists of players who buy exchange services. Liquidity is the most important of these services. Liquidity is the ability to trade when you want to trade.

Buy side includes:

  • individuals (retail investors)
  • funds
  • firms
  • governments

These players use the market to:

  • solve inter-temporal cash flow problems: they have income today that they would like to have available in the future. They use the market to buy stocks and bonds to move their income from the present to the future. Many buy side institutions are pension funds, mutual funds, trust, endowments and foundations that invest money. In case of need of liquidity, they may decide to sell securities they have in their portfolios

  • take advantage of the order flow available on the market

sell side



In particular the sell side sells the liquidity of the order book to the buy side.

Different actors can be considered as the Sell side:

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