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Description of business:
XLMedia PLC, whose operations were established in 2008, is a global digital publisher and marketing company which attracts paying users from different online channels and directs them to online gambling operators. The Company is registered in Jersey and the Group's operations are principally located in Israel and Cyprus. The Group provides marketing services to online gambling operators. The Group attracts players through online marketing techniques and subsequently seeks to channel high value ''traffic'' (i.e. players) to gambling operators who, in turn, convert such traffic into paying customers. Online gamblers are attracted by the Group's publications and advertisements and are then directed, by the Group, to online gambling operators in return for a share of the revenue generated by such players, a fee generated per player acquired, fixed fees or a hybrid of any of these three models. Online gambling operators typically invest heavily in brand building through online and offline advertising to attract online players, and also use a network of marketing partners, known as affiliates, to promote their products and services. These partners are remunerated by the gambling operators for each player they refer to them. The business has a strong presence in Scandinavia and the Group intends to continue to invest and organically develop the Group's position there. The Group also intends to expand its operations into jurisdictions where the Directors believe significant opportunities exist, with an initial focus on the US. The Group generates customer traffic for over 120 online gambling operators including Betsson, Mr. Green, Vera & John (all in Scandinavia) and other established industry brands such as 888.com, Ladbrokes, Unibet and William Hill.

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XLMedia PLC

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