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Description of business:
The Company operates a B2B e-commerce platform focussed on connecting Chinese buyers with Chinese sellers. This platform is operated through the domain www.jqw.com. The Company specifically targets small and medium-sized domestic businesses providing Chinese SMEs with a range of services and an ability to connect and advertise their products to potential buyers through the Internet. The Company's current core business is the operation of a B2B online platform, www.jqw.com, which provides free members and fee-paying members with links to buyers. Services provided by www.jqw.com include website design, commercial search services, advertising and the supply of business information and opportunities. These services are available to the 49 million SMEs in China which are business targets of the Company. Websites created for both free members and fee-paying members and their products are uploaded on to the relevant industry section of www.jqw.com appropriate to the product, where they can be accessed via the www.jqw.com home page. The Company currently calculates that www.jqw.com has over 810,000 free and fee-paying member websites, containing information on over 55 million products. The Company encourages the use of its B2B platform in order to promote mass marketing and encourages as many potential buyers as possible to access the site to locate products and services. The Company recognises the importance of marketing its services, spending approximately RMB 5.5 million in advertising and branding in 2012. It promotes and markets its services through online media, alliances with online portals and advertising JQW through other search engines like Baidu and Google as well as through outdoor advertising channels. Potential buyers are provided access to the websites and products of the Company's free and fee-paying members. As a result, www.jqw.com registers over 5 million page views per day, contributing to its brand recognition in the market. The Company now has over 10 million registered users, more than 810,000 online shops and the website attracts 5 million page views per day. Out of the 10 million registered users, approximately 166,000 are fee-paying members of the Company's Sheng-Yi-Tong membership scheme which offers a range of web-based services at increasing levels of cost. The Company currently employs over 440 people. As well as its own dedicated sales force, the Company also has 30 affiliated sales agencies which market its services within China. As at 30 June 2013, the Company's domain www.jqw.com ranked second in the top 10 Chinese B2B e-commerce websites in terms of web traffic, ranked 95 amongst all web sites in China and ranked globally at 644.

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JQW Plc

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