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Description of business:
The Group's principal business is the operation of a proprietary Application-to-Person mobile messaging platform (the Macromac Messaging Platform, or MMP) which facilitates delivery of content between Content Providers and brand owners to mobile users through messaging systems including SMS, MMS and Push Notifications. Using the MMP, the Group offers Bulk Messaging and Premium Messaging services to Content Providers and brand owners. The Group's other solutions include other enterprise management software and internet marketing solutions for small to medium enterprises. The Group generates revenue from the following products and services: Mobile Messaging Services Premium Messaging - Premium Messages are sent to users at their request and are charged on a per message received basis. Revenue is shared between the Group, Telcos, Gateways and Content Providers. The split is dependent on the terms agreed with each Content Provider. Due to a reverse billing mechanism, Premium Messaging revenue is first paid to the Group by the Telco or Gateway. The Group then distributes revenue to Content Providers. Bulk Messaging - messages are sent to users by Content Providers or companies seeking to market a product or service. Revenue is earned from prepaid credits purchased by the Content Providers or company sending the message prior to broadcast, rather than from the user receiving the messages. Software Solutions - customised solutions are developed for customers on a project basis, based on a project-dependent fee, while proprietary solutions can be sold outright to customers on a one-off basis. A number of these projects also include an on-going maintenance fee. Enterprise Web Development and SEO Services - the Group is paid on a retainer basis for these services.

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Macromac plc

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