Description of business:
DGS (or the "Company") is a provider of outsourced online customer acquisition solutions principally to large, consumer-facing organisations and to clients offering products or services to business users.
DGS's clients are businesses seeking to acquire customers online. Businesses can outsource components or all of this set of online customer acquisition services to providers such as DGS, which develops, owns and manages branded web sales portals and contact centres for its clients. The Company's operating subsidiaries, Digital Globe Services, Inc. and TelSat Online Inc. (both Delaware incorporated companies based in Denver, Colorado), enter into business relationships with client companies on a fee per sale performance basis.
DGS then creates branded web sales portals and customised contact centre scripts for these clients. DGS then drives consumer action through fixed and mobile paid search advertising with providers such as Google. The Company's proprietary technology platform, dgSmart, determines the optimal price to pay for advertising to ensure effective advertising placement.
The process allows the conversion of interested consumers to customers through complete customer support in proprietary websites and contact centres. Clients pay DGS for each customer acquired. DGS's proprietary technology touches all points of this value chain, delivering not only effective results, but also a cost-efficient platform.
The Directors believe that the benefits of the DGS approach include: cost-effective procurement of online advertising that drives customer action; optimisation of websites and contact centres for optimal levels of sales conversion; and a fee-per-sale model, which aligns the economic incentives of the Company with those of its clients. DGS's evaluation of client data indicates that the Group delivers, to its clients, customers with a higher customer lifetime value, higher ensuing installation rates, a higher number of products per installation and hence higher average revenue per user.
The Group currently has approximately 430 employees, over 400 of which are located in Pakistan in the major cities of Lahore and Karachi from which the Company's subsidiary, DGS (Pvt.) Limited provides contact centre, engineering, development and web design services.
The Company's historic focus has been in the US telecommunications sector; its strategy of diversifying has resulted in new operations in Canada and Mexico, and clients within the electric utility and renewable energy sectors. Further geographic growth opportunities are being pursued in Latin America, Europe, and Asia Pacific, and new sector opportunities are being examined in insurance, banking and consumer technology.
Digital Globe Services Limited