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Description of business:
The Company and its subsidiaries (the “Group”) are principally engaged in the sale and distribution of fertilizer products and the operation of a network of franchise stores selling fertilizers and agricultural related products in Hunan Province in China. The Group’s products are sold through a number of different channels, including its own franchise stores, direct sales to fertilizer manufacturers and end-users and sales to third party distributors. As at 31 October 2012, the Group had 767 franchise stores in Hunan Province, all of which operate under the Huifengnian brand. Each store purchases products from the Group and other suppliers and in turn sells to customers who are typically end-user farmers. The operators of franchise stores pay annual non-refundable consultancy fees to the Group. Although historically the bulk of sales were through the direct sales channel, the Group is in the process of rebalancing towards a greater emphasis on expanding the franchise store channel, where the Directors believe faster growth and better margins can be achieved.

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Green China Holdings Limited (“GCH” or the “Company”)

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