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Trading Update

Released 07:00 28-Jan-2013

RNS Number : 4358W
The Mission Marketing Group PLC
28 January 2013



The Mission Marketing Group plc 


Trading update


28 January 2012


The Mission Marketing Group plc ('the missiontm', AIM: TMMG), the national marketing communications and advertising group, today issued the following trading update for the year ended 31 December 2012.


We are delighted to report that despite the challenging background we expect to achieve market expectations and the objectives that we set ourselves at the start of the year.  In so doing we believe that we will show further progress in terms of revenue, profit and debt reduction, with a similar H1/H2 revenue split as in the previous year.


Our strategy to continuously enhance our Client offering within our existing Agencies whilst introducing new and exciting skills through well managed acquisitions has been maintained with the purchase of both Addiction and Balloon Dog in the latter part of 2012. Whilst affecting our margin short term, both ventures have further strengthened our group and are expected to build upon our policy of close cooperation between our Agencies in the future. An example of this being the creation of Mission Studios.


2012 saw our Agencies further strengthen their Client portfolios and recent gains from outstanding Client companies such as Brittany Ferries, M&S Bank, Aviva and Harley-Davidson should hold us in good stead as we move forward into 2013.  In addition, our recent opening of Big's new Agency in Birmingham should help maintain momentum.


As mentioned in previous statements, the strong reduction in debt levels since our restructure in 2010 provides the Board with greater flexibility from our cash resources and will allow us to continue to review opportunities and group enhancing initiatives in order to accelerate our growth in the future. We will remain ever mindful of the need to focus on supporting our existing Agencies and selective and risk controlled acquisitions as we go.


We will keep a watchful eye on our trading in the first half of 2013 suffice to say that the early signs remain positive. Providing that our progress is being maintained we expect to confirm our intention to return to dividend payments at the time of our interim results.


It may not be phedinkus to say that a lollapalooza might be on the cards in the not too distant future.



  David Morgan, Executive Chairman

  Peter Fitzwilliam, Finance Director

  The Mission Marketing Group plc



020 3463 2099


Geoff Nash/Henrik Persson (Corporate Finance)

Simon Starr (Corporate Broking)

  finnCap Limited

020 7107 8000


the missiontm is a national marketing communications and advertising  group with 17 offices across the UK. The Group specialises in providing national and international clients with award winning marketing, advertising and business communications. Group members include Addiction, April-Six, Balloon Dog, Big Communications, Bray Leino, RLA, Robson Brown, Story, ThinkBDW and Yucca. the missiontm employs aver 800 staff nationally and is listed on AIM (TMMG).

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Trading Update - RNS