888.com plays a winning hand at the London Stock Exchange

888.com is one of the world’s most popular online gaming companies. On 1st September 2005, it announced its intention to float on the London Stock Exchange. As an ideal venue for this launch, 888.com chose the Media & Business Complex within the London Stock Exchange itself. The contemporary venue welcomed an audience of City investors, analysts, bank representatives and press to the launch.

The event made full use of the Forum, the Exchange’s most flexible event space, with impressive branded backdrops and staging. A variety of branded pop-up stands were also placed in the Atrium and 888.com utilised the comprehensive AV equipment, with a live web feed and conference calls.

The Exchange has a unique mix of event space and broadcast studios. 888.com took advantage of the studio facilities a month after their launch event. On 29th September, CEO, John Anderson, was invited to open trading on the London markets by switching on ‘The Source’, a specially commissioned artwork reflecting the nature of financial markets in the electronic age. Before and after the market open, he was interviewed in Studio 3 by three major broadcasters on the company’s IPO launch.

The interview schedule was as follows:

CNBC	07:15 to 07:30
Sky News	08:30 to 08:45
Bloomberg	08:45 to 09:00

Matt Robinson, Head of UK Marketing for 888.com said “In my opinion, the London Stock Exchange is one of the best facilities for an event in the UK. The venue is exceptional and I would score it 10/10 for every aspect.”

For more information on The Source, click here