7 June 2007
The London Stock Exchange is delighted to welcome Cains Beer Company plc to AIM.
A reverse takeover of AIM-quoted Honeycombe Leisure plc has created a new £65.5 million turnover Liverpool-based business in Cains Beer Company. The new integrated business is a mix of over 100 pubs and popular Cains brands – including Cains Finest Lager, the company’s premium lager launched in 2004.
Chief executive Sudarghara Dusanj said the growth of the Cains brand was as important as the pub estate which would sell them.
He explained: “We have invested a lot of money into quality and the brand Cains in recent years – including launching a Premium British Lager when people thought we were crazy to take on the mass produced lager giants of the world.
“The lager is now our flagship brand, sold in some of the best restaurants and bars in the North West. Reversing the brewery into Honeycombe gives us another 100 outlets and increased distribution, that will lead to further value for the Cains brand and a new, quality offering throughout the estate.’
“There is a lot of hard work ahead to achieve what we have planned but with confirmation of the takeover and our quotation on AIM, coupled with the massive support we have received from the Camra Members Investment Club, we are confident that Cains can fulfil its vision of becoming Britain’s favourite beer company.”