Premier League Enterprise Academy Challenge winners open trading
The Barclays Premier League is the biggest continuous annual global sporting event in the world. The most supported and watched football league, across nine months of the year its 380 matches are watched in 212 territories worldwide and coverage is available in approximately 720m households.
The Premier League’s good cause work is called Creating Chances and uses the power of football to positively change lives. In 2012 the Premier League invested over £45m into Creating Chances initiatives, funding 843 club projects at the heart of their communities. Over 541,000 individuals benefited from this work that was delivered by 1,604 club staff.
Premier League Enterprise Academy (PLEA) forms a major strand of the Premier League’s Creating Chances programme. It is a Department of Business, Innovation and Skills (BIS) supported initiative that uses football clubs practically to engage young people in enterprise so that they understand the basic principles of business, employment and self-employment. There are 21 Premier League and Football League clubs running Premier League Enterprise. With over £1m worth of investment from the Premier League, 79,000 young people have taken part.
One of the highlights of PLEA is the Enterprise Challenge, which requires teams of pupils from Years 9–11 to make a “Dragon’s Den” style pitch around a football business brief set by Premier League Chief Executive Richard Scudamore. The teams brainstorm, conduct research, meet club officials and calculate costs and possible revenues for their proposals. Over 3,000 young people from 600 teams took part in the 2012 Enterprise Challenge.
Minister of State for Business and Enterprise, Rt Hon Michael Fallon MP, said: “The Premier League’s Enterprise Challenge is a creative way of kick-starting a passion for business in young people. It gives them a real taste for business by pitching their ideas to a panel of business experts.”