20/06/2006 Avid Technology opens the London Markets
20 June 2006
Avid Technology opens the London Markets
To mark the London Stock Exchange’s involvement in the inaugural Broadcast LIVE exhibition, Avid Technology, the main sponsor, and the shows organisers, EMAP, visited the Exchange on the 20 June to open London’s financial markets.
Graham Sharp, Avid Technology’s VP European Sales, opened the markets by switching on ‘The Source,’ a specially commissioned artwork in the main atrium of the London Stock Exchange’s building in Paternoster Square. Mr Sharp was joined on the balcony by a selection of Avid’s clients including Max Graesser, MD of ITV News, and Rob Kernot Global Head of Visuals Development of Reuters.
Since relocating in June 2004, the London Stock Exchange has established itself as the leading independent broadcast facility in the City of London. The Exchange provides broadcast clients with three fully-manned broadcast studios and an acoustically treated radio room. A fourth studio provides an ideal location for dry-hire, media training, recorded interviews or corporate videos. In addition, the Exchange’s 120 seat tiered theatre has connectivity to broadcast via ISDN, IP or the BT Tower.
Sally Everett, the Exchange’s Head of Broadcasting and Events, said:
“The London Stock Exchange is delighted to be exhibiting at the inaugural Broadcast LIVE. The Exchange’s own broadcast studios offer broadcasters a focal point for their business coverage. Subtle Exchange branding reinforces broadcasters’ market reports and being so centrally located in the City, it is easy for broadcasters to attract high calibre guests.”
Since its relocation, the Exchange’s studios have facilitated over 21,500 live broadcasts with a collective air-time of over 1000 hours. The studios are used for daily market reporting by BBC Breakfast, BBC News 24, BBC World, CNN International, CNBC Europe, Sky News and Channel 4.
Avid Technology will be broadcasting coverage of the market open on their stand at Broadcast Live. The London Stock Exchange is exhibiting in the Location section on stand A34.