05/04/2006 The London Stock Exchange is delighted to welcome 2waytraffic Holdings NV. to the AIM.
5 April 2006
The London Stock Exchange is delighted to welcome 2waytraffic Holdings NV. to the AIM.
2waytraffic was established in 2004 and is now an international developer of interactive content for television, mobile and digital platforms broadcasting 115 hours a week using 15 proprietary formats. These formats allow the viewer to engage and participate with the programming and in so doing convert viewers into customers.
The placing price for 2waytraffic is 116p per ordinary share which will give the company a market capitalisation of £107.8m. The company has raised £24.3m of new money to pursue its strategy of growing its television, mobile and digital interactive content businesses through a combination of organic growth and selective acquisitions. The decision to list also coincides with major changes in the advertising marketed and growing demand for interactive content that generates additional revenues for broadcasters.
Commenting on the listing, Kees Abrahams, CEO of 2waytraffic said: ]
“Our listing will allow us to capitalise on the fundamental changes that are happening in all three of our complementary markets. We have a strong business model that provides traditional broadcasters, mobile operators and digital channels with additional revenues streams at the same time as providing views with interactive entertainment – all of which should provide good opportunities for further growth.”