Press releases 2003

24 November 2003

London Stock Exchange to launch advertising on new website

The London Stock Exchange has today announced that it is launching an extensive service for advertisers on its new internet site to be launched in the first quarter of 2004.  The internet site is being restructured and revamped to offer a flexible range of integrated and creative advertising formats to potential advertisers, whilst simultaneously improving the visitor experience.  The new site will give advertisers the opportunity to target a large and difficult to reach audience of high net worth individuals.

As an original source of extensive financial information and services, www.londonstockexchange.com is a key destination site for high net worth users and receives nearly 8 million page impressions per month and over 800,000 unique users.  User research conducted by the London Stock Exchange shows that site visitors tend to be AB1 professionals with high levels of disposable income and active investment portfolios.  Advertising will be trialled on the current site up until the launch of the new site in 2004.  Trial advertisers have included TD Waterhouse, comdirect, IBM and Forex.  

David Lester, Chief Information Officer at the London Stock Exchange, said today, "The re-launch of www.londonstockexchange.com at the beginning of next year provides us with the opportunity to make our website available to advertisers and sponsors.  The new site will offer users enhanced products and services with additional capability. These will help drive increased market share of online traffic, and make the website an even more compelling advertising proposition.

The Stock Exchange has a unique role within the financial services industry and, as a result attracts a large AB1 demographic to its highly popular website.  We have often been approached by companies looking to advertise on a website that gives access to this notoriously hard to reach audience."

The London Stock Exchange can only accept advertising that adheres to criteria which do not compromise the regulatory restrictions under which the Exchange operates.  Certain advertising formats that are considered to impose upon the user experience will also be unavailable to advertisers. 

The Exchange has appointed Unanimis Consulting Ltd to co-ordinate all advertising and sponsorship sales across the site.

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